Family-Building Benefits Insurance Market Global Report 2026

The family-building benefits insurance market size has grown rapidly in recent years. It will grow from $7.7 billion in 2025 to $8.69 billion in 2026 at a compound annual growth rate (CAGR) of 12.7%. The growth during the historic period was driven by the increasing prevalence of infertility, a stronger employer focus on employee wellness benefits, rising awareness of assisted reproductive services, broader adoption of family-friendly workplace policies, and growing demand for financial protection against fertility treatment costs.

The family-building benefits insurance market size is expected to see rapid growth in the next few years. It will grow to $14.15 billion in 2030 at a compound annual growth rate (CAGR) of 13.0%. The growth during the forecast period can be attributed to growing demand for inclusive reproductive healthcare benefits, increasing employer competition through family-building benefits, rising expansion of fertility and surrogacy insurance coverage, growing investment in personalized family-building insurance products, and increasing awareness of non-traditional pathways to parenthood. Major trends during the forecast period include the increasing expansion of employer-sponsored family-building benefit programs, growing coverage for fertility treatments and reproductive health services, rising adoption of surrogacy and adoption reimbursement benefits, increasing inclusion of maternity and paternity financial support plans, and growing demand for comprehensive family planning insurance solutions.

The increasing adoption of in vitro fertilization (IVF) is expected to drive the growth of the family-building benefits insurance market going forward. In vitro fertilization (IVF) is an assisted reproductive technology in which an egg is fertilized with sperm outside the body in a laboratory environment and then transferred into the uterus to facilitate pregnancy. The adoption of IVF is increasing due to rising infertility rates associated with lifestyle changes, stress, medical conditions, and the growing preference for delayed parenthood as individuals focus on education, careers, and financial planning before starting families. Family-building benefits insurance helps individuals and employees by covering or reducing the expenses associated with IVF treatments and other assisted reproductive services, improving access to fertility care and reducing financial barriers for prospective parents. For instance, in June 2025, according to the American Society for Reproductive Medicine, a US-based non-profit organization, IVF births increased from 91,771 in 2022 to 95,860 in 2023, accounting for 2.6% of all births in the United States. Therefore, the increasing adoption of in vitro fertilization (IVF) is driving the growth of the family-building benefits insurance market.

Major companies operating in the family-building benefits insurance market are focusing on developing innovative solutions, such as integrated digital insurance platforms, to improve access to fertility care, simplify benefit management, and enhance employee support for reproductive health services. Integrated digital insurance platforms are technology-enabled systems that combine insurance coverage, claims management, and healthcare support services within a single online ecosystem, allowing users to access benefits more easily, improve transparency, and receive faster and coordinated support for fertility and family-building healthcare requirements. For instance, in April 2026, EIR Försäkring, a Sweden-based insurance provider, in partnership with Onuava, a Germany-based healthcare consulting firm, launched Fertility+, a corporate health insurance solution for the German market focused on fertility and family-building benefits. The solution integrates insurance coverage with digital health support to improve access to reproductive care and simplify employee benefit management through an integrated platform. It provides employer-funded coverage for services including IVF, ICSI, insemination, and social egg freezing, along with financial assistance and structured reimbursement options. Beyond medical coverage, the platform offers personalized fertility guidance, webinars, psychological counseling, and access to reproductive health specialists, creating a comprehensive support ecosystem for employees. The solution is designed to provide inclusive access without waiting periods or medical underwriting, with coverage available from the first day, helping reduce financial barriers and improve fertility care accessibility in Germany’s partially covered healthcare system.

In July 2023, Quantum Health, a US-based healthcare navigation and care coordination company, partnered with Progyny Inc. to expand access to fertility and family-building benefits within employer-sponsored healthcare programs. Through this partnership, Quantum Health and Progyny aim to enhance employer benefit offerings by integrating fertility and reproductive health services into Quantum Health’s Comprehensive Care Solutions platform, improve employee access to specialized family-building support such as fertility treatments and egg freezing, and streamline care navigation through coordinated digital and concierge support services. Progyny Inc. is a US-based fertility benefits management company that provides family-building benefit insurance solutions.

Major companies operating in the family-building benefits insurance market are Progyny Inc., Maven Clinic Co., Carrot Fertility Inc., Kindbody Inc., Stork Club Inc., Fertifa Ltd., Gaia Family Inc., ARC Fertility Inc., Future Family Inc.

North America was the dominating region in the family-building benefits insurance market in 2025. Asia-Pacific is expected to be the rapidly growing region in the forecast period. The regions covered in the family-building benefits insurance market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the family-building benefits insurance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The family-building benefits insurance market includes revenues earned by entities by providing services such as fertility treatment coverage administration, in vitro fertilization (IVF) insurance plans, surrogacy cost coverage, adoption assistance benefits, reproductive health benefit design, claims processing, eligibility verification, employer-sponsored benefits program management, counseling support services, and policy underwriting for family-building coverage. The market value includes the value of related goods and services sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

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