Riced Veggies Market Global Report 2026

The riced veggies market size has grown strongly in recent years. It will grow from $3.69 billion in 2025 to $4.01 billion in 2026 at a compound annual growth rate (CAGR) of 8.6%. The growth in the historic period can be attributed to the increasing consumer awareness about healthy eating habits, the growing adoption of plant-based diets, the rising demand for convenient meal preparation solutions, the expanding availability of frozen vegetable products, and the increasing preference for low-calorie food alternatives.

The riced veggies market size is expected to see strong growth in the next few years. It will grow to $5.49 billion in 2030 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to increasing demand for clean-label vegetable-based foods, rising innovation in functional and nutritional food products, growing adoption of sustainable food choices, expanding online grocery distribution networks, and increasing consumer interest in personalized nutrition solutions. Major trends in the forecast period include growing demand for low-carbohydrate food alternatives, increasing preference for plant-based and health-focused diets, rising adoption of convenient ready-to-cook vegetable products, expanding availability of riced vegetable products through retail channels, and increasing innovation in vegetable blends and flavor variations.

The increasing popularity of plant-based diets is expected to propel the growth of the riced veggies market in the forecast period. A plant-based diet refers to a dietary pattern focused on foods derived from plants, including vegetables, fruits, grains, legumes, nuts, and seeds, while reducing or excluding the consumption of animal-based products. The adoption of plant-based diets is expanding due to growing awareness of associated health benefits, encouraging a larger number of consumers to shift toward plant-focused eating habits for improved overall well-being. Riced veggies support plant-based diets by offering vegetable-based, low-carbohydrate alternatives to traditional rice, enabling consumers to enjoy familiar meal formats while maintaining plant-focused dietary preferences. For instance, in September 2025, according to the Australian Bureau of Statistics, an Australia-based government agency, 5.3% of Australians identified as vegetarian or vegan, following a plant-based diet, in 2023. Therefore, the increasing popularity of plant-based diets is driving the growth of the riced veggies market.

Companies operating in the riced veggies market are focusing on developing innovative products, such as ready-to-cook flavored riced vegetable meal kits, to enhance convenience, expand product variety and taste appeal, and encourage greater consumer adoption of healthy, plant-based, low-carbohydrate meal alternatives. Ready-to-cook flavored riced vegetable meal kits are prepackaged food products containing seasoned, chopped, or “riced” vegetables that are portioned and prepared for quick cooking or heating, providing a convenient, flavored plant-based meal base. In March 2024, Taylor Farms, a US-based fresh food and produce company, launched Cheesy Pesto Riced Cauliflower & Broccoli, a new vegetable kit portfolio. The product combines riced cauliflower and broccoli with a cheesy pesto flavor, offering consumers a convenient, ready-to-cook vegetable side dish that can be prepared in less than 20 minutes. The offering is designed to provide restaurant-style taste while increasing vegetable consumption and supporting healthier eating habits. Its convenient preparation format, vegetable-rich composition, and flavor-focused formulation make it an appealing alternative to traditional rice side dishes and align with growing consumer demand for nutritious convenience foods.

In March 2026, Seneca Foods Corporation, a US-based fruit and vegetable processing company, acquired the Green Giant frozen vegetables business from B&G Foods Inc. for an undisclosed amount. Through this acquisition, Seneca Foods aims to strengthen its presence in the frozen vegetable category by integrating Green Giant’s frozen product portfolio, including value-added offerings such as Riced Veggies, while bringing the brand’s frozen and shelf-stable vegetable businesses together under a single ownership structure. B&G Foods, Inc. is a US-based packaged foods company that markets and distributes Green Giant frozen vegetable products, including riced veggies.

Major companies operating in the riced veggies market are Ardo NV, Bonduelle S.A., Conagra Brands Inc., Dole Food Company, Fruveco S.A., Fullgreen Ltd., Greenyard NV, Hanover Foods Corporation, J.R. Simplot Company, Kroger Co., McCain Foods Ltd., Nature's Earthly Choice, Pictsweet Company, Pluckk, Pura Vida Foods LLC, Taylor Fresh Foods Inc.

North America was the dominating region in the riced veggies market in 2025. Asia-Pacific is expected to be the rapidly growing region in the forecast period. The regions covered in the riced veggies market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the riced veggies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

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