Artificial Intelligence (AI) Shopping Assistant Market Global Report 2026

The artificial intelligence (AI) shopping assistant market size has grown exponentially in recent years. It will grow from $4.52 billion in 2025 to $5.79 billion in 2026 at a compound annual growth rate (CAGR) of 28.0%. The growth in the historic period can be attributed to the increasing adoption of personalized shopping experiences, rising demand for automated customer support, growing use of AI chatbots in e-commerce, increasing integration of visual and voice search, and growing online retail penetration.

The artificial intelligence (AI) shopping assistant market size is expected to see exponential growth in the next few years. It will grow to $15.34 billion in 2030 at a compound annual growth rate (CAGR) of 27.6%. The growth during the forecast period can be attributed to the growing need for real-time product recommendations, increasing use of data analytics to gain customer behavior insights, rising emphasis on improving conversion rates, and growing deployment of artificial intelligence (AI) in mobile shopping applications. Major trends during the forecast period include advancements in multimodal artificial intelligence (AI) shopping assistants, advancements in hyper-personalized recommendation engines, innovation in generative artificial intelligence (AI) for conversational commerce, innovation in visual- and voice-driven product search, and integration of artificial intelligence (AI) assistants with augmented reality (AR) or virtual reality (VR) shopping experiences.

The rising penetration of e-commerce is anticipated to drive the growth of the artificial intelligence (AI) shopping assistant market going forward. E-commerce penetration refers to the growing proportion of consumers purchasing goods and services through online platforms instead of traditional retail channels. The increase in e-commerce penetration is attributed to growing internet and smartphone access, which enables consumers to shop anytime and from anywhere while comparing a greater number of products and prices than in physical stores. Artificial intelligence (AI) shopping assistants facilitate e-commerce penetration by offering real-time product recommendations, personalized search results, automated query responses, price comparisons, and seamless purchasing guidance, thereby improving customer satisfaction and increasing conversion rates for retailers. For instance, in February 2025, according to the United States Census Bureau, a US-based government statistical agency, total electronic commerce sales reached 1.19 trillion in 2024, reflecting an 8.1% increase from 2023, with electronic commerce accounting for 16.1% of total sales compared with 15.3% in 2023, while fourth quarter 2024 electronic commerce sales increased 9.4% from the fourth quarter of 2023. Therefore, the rising e-commerce penetration is contributing to the growth of the artificial intelligence (AI) shopping assistant market.

Key companies operating in the artificial intelligence (AI) shopping assistant market are concentrating on technological advancements, such as conversational and multimodal artificial intelligence (AI), to provide personalized, seamless, and context-aware shopping experiences. Conversational and multimodal artificial intelligence (AI) refers to technology that enables shoppers to interact naturally, refine their preferences in real time, and receive recommendations that reflect personal style, body fit, and fashion trends, improving engagement and increasing conversion. For example, in June 2025, Daydream Inc., a US-based artificial intelligence (AI) startup, launched its first chat-based shopping agent designed exclusively for fashion, providing a fashion-forward chat-to-shop experience. Powered by advanced natural language understanding and an ensemble of artificial intelligence (AI) models, including OpenAI, Google Gemini, and proprietary systems, the agent functions as a trusted personal shopper. Shoppers can interact naturally, upload images for visual context, and receive personalized recommendations based on silhouette, fit, fabric, and style preferences, without depending on rigid filters or dropdown menus. The launch demonstrates the growing emphasis on AI-driven retail solutions that integrate domain expertise, multimodal understanding, and natural language interaction. By providing highly personalized and contextually aware shopping experiences, the Daydream AI assistant enables fashion retailers to improve customer satisfaction, simplify product discovery, and increase sales while reshaping the future of digital commerce.

In November 2024, Bluecore Inc., a US-based retail artificial intelligence and customer-engagement platform provider, acquired alby Inc. for an undisclosed amount. Through this acquisition, Bluecore Inc. seeks to strengthen its artificial-intelligence-driven commerce solutions by integrating alby Inc.’s conversational AI and real-time shopping assistance technologies, enabling more personalized customer experiences, enhanced product discovery, and improved conversion across digital retail channels. alby Inc. is a US-based company specializing in AI shopping assistant solutions.

Major companies operating in the artificial intelligence (AI) shopping assistant market are Amazon.com Inc., Google LLC, Microsoft Corporation, Yusp Ltd., Adobe Inc., Shopify Inc., Athos Commerce Inc., Intercom Inc., Algonomy Software Private Limited, Bloomreach Inc., Coveo Solutions Inc., LivePerson Inc., Algolia Inc., Perfect Corp., Clerk.io ApS, Syte Visual Conception Ltd., Nosto Solutions Ltd., ViSenze Pte. Ltd., Recombee a.s., Vue.ai.

North America was the largest region in the artificial intelligence (AI) shopping assistant market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI) shopping assistant market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the artificial intelligence (AI) shopping assistant market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

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