Artificial Intelligence (AI) In Business Analytics Market Global Report 2026

The artificial intelligence (AI) in business analytics market size has grown rapidly in recent years. It will grow from $8.27 billion in 2025 to $9.57 billion in 2026 at a compound annual growth rate (CAGR) of 15.7%. The growth in the historic period can be attributed to increasing enterprise data generation, rising adoption of business analytics platforms, growing demand for data-driven decision-making, expanding digital transformation initiatives, and increasing focus on operational efficiency.

The artificial intelligence (AI) in business analytics market size is expected to see rapid growth in the next few years. It will grow to $16.91 billion in 2030 at a compound annual growth rate (CAGR) of 15.3%. The growth in the forecast period can be attributed to increasing adoption of generative AI for analytics, growing demand for real-time predictive insights, rising investment in cloud-based analytics platforms, expanding use of automated business intelligence tools, and increasing focus on enterprise decision intelligence. Major trends in the forecast period include growing adoption of predictive and prescriptive analytics, increasing integration of augmented analytics platforms, rising demand for automated business decision support, expansion of real-time enterprise data analysis, and development of self-service business analytics solutions.

The growing volume of enterprise data is expected to drive the growth of the artificial intelligence (AI) in business analytics market in the coming years. Enterprise data refers to the large and continuously expanding collection of structured and unstructured information generated, stored, and managed by organizations through their business operations, digital interactions, and connected systems. Enterprise data is increasing due to the rapid digitization of business operations, as organizations adopt cloud platforms, IoT devices, AI applications, e-commerce, and digital services that continuously generate and store massive volumes of structured and unstructured data. AI in business analytics supports enterprise data by enabling organizations to efficiently process, analyze, and extract actionable insights from rapidly growing volumes of structured and unstructured information, helping businesses improve decision-making, optimize operations, and identify emerging trends. For instance, in March 2024, according to Edge Delta, a US-based software company, the world produced an estimated 120 zettabytes (ZB) of data, equivalent to approximately 337,080 petabytes (PB) per day. Therefore, the growing volume of enterprise data is driving the growth of the artificial intelligence (AI) in business analytics market.

Major companies operating in the artificial intelligence (AI) in business analytics market are focusing on developing technological advancements, such as agentic analytics platforms, to automate data analysis, accelerate insight generation, and enhance enterprise decision-making. Agentic analytics platforms are AI-powered business analytics solutions that autonomously analyze data, generate recommendations, and enable users to interact with business information using natural language while supporting proactive decision-making. For instance, in April 2025, Salesforce, a US-based cloud software company, launched Tableau Next to strengthen AI-powered business analytics by enabling autonomous AI agents to analyze enterprise data, generate actionable insights, automate decision-making workflows, and enhance business intelligence across organizations. The platform's key features include autonomous AI agents that proactively identify trends, deliver contextual insights, and reduce the need for manual data exploration, enabling faster and more informed business decisions.

In November 2025, Salesforce, Inc., a US-based cloud-based software company, acquired Informatica Inc. for an undisclosed amount. Through this acquisition, Salesforce aimed to strengthen its AI-powered business analytics capabilities by integrating Informatica’s data integration, governance, metadata management, and master data management technologies to establish a trusted data foundation for enterprise AI and analytics. Informatica Inc. is a US-based provider of AI-powered data management through its CLAIRE AI engine, which automates data integration, data quality, metadata management, and governance.

Major companies operating in the artificial intelligence (AI) in business analytics market are Microsoft Corporation, Google LLC, Amazon Web Services Inc., Oracle Corporation, SAP SE, Salesforce Inc., IBM Corporation, Snowflake Inc., Databricks Inc., Palantir Technologies Inc., Teradata Corporation, SAS Institute Inc., Alteryx Inc., Pyramid Analytics B.V., Altair Engineering Inc., Zoho Corporation, Qlik, Anaplan Inc., MicroStrategy Incorporated, Dataiku Inc., C3 AI Inc., DataRobot Inc., ThoughtSpot Inc., Domo Inc., GoodData.AI, Sisense Ltd., H2O.ai Inc., Tellius Inc.

North America was the dominant region in the artificial intelligence (AI) in business analytics market in 2025. Asia-Pacific is expected to be the rapidly growing region in the forecast period. The regions covered in the artificial intelligence (AI) in business analytics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the artificial intelligence (AI) in business analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

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