The artificial intelligence (AI) in test automation market size is expected to see exponential growth in the next few years. It will grow to $1.93 billion in 2030 at a compound annual growth rate (CAGR) of 25.3%. The growth in the forecast period can be attributed to increasing demand for continuous testing, rising adoption of intelligent test management solutions, growing need for scalable testing across applications, increasing demand for automated security testing, and rising requirements for faster defect identification. Major trends in the forecast period include increasing adoption of codeless test automation, rising use of shift-left testing practices, growing adoption of API test automation, increasing demand for mobile application test automation, and rising use of automated regression testing.
The increasing adoption of cloud computing across enterprises is expected to drive the growth of the artificial intelligence (AI) in test automation market in the coming years. Cloud computing across enterprises refers to the use of shared, scalable, and on-demand computing resources, such as storage, applications, and processing power, delivered over the internet to support business operations across multiple organizations. The increasing adoption of cloud computing across enterprises is attributed to its ability to reduce information technology costs by eliminating the need for large upfront investments in physical infrastructure and lowering ongoing expenses related to maintenance, upgrades, and in-house information technology management. The increasing adoption of cloud computing across enterprises enables scalable testing environments, seamless CI/CD integration, and real-time access to AI-powered testing tools, accelerating software testing efficiency and automation. For instance, in January 2024, according to the Central Statistics Office (CSO), an Ireland-based government statistical agency, in 2023, 52% of enterprises used cloud-based e-mail services, followed by cloud-based office software at 48%, file storage at 42%, finance or accounting software at 41%, and security software at 39%. Therefore, the increasing adoption of cloud computing across enterprises is driving the growth of the artificial intelligence (AI) in test automation market.
Major companies operating in the artificial intelligence (AI) in test automation market are focusing on developing innovative solutions, such as artificial intelligence (AI)-native automated testing systems, to improve test coverage accuracy, reduce manual scripting, and accelerate software quality assurance by continuously adapting to real-world user behavior. An artificial intelligence (AI)-native automated testing system is an advanced testing platform that uses artificial intelligence to automatically observe application usage and generate, prioritize, and maintain test cases based on actual user interactions, unlike traditional automation tools that depend on manually created scripts and predefined test scenarios requiring frequent maintenance. For instance, in April 2025, Katalon Inc., a US-based software testing and quality engineering company, launched TrueTest, an AI-native automated testing system designed to transform software testing through production-driven intelligence. TrueTest continuously monitors real user journeys in production environments and automatically generates automated test cases that reflect actual application usage patterns. The platform features self-maintaining test suites that automatically adapt to application changes, reducing the need for manual script updates. It prioritizes business-critical workflows based on actual user behavior, enabling organizations to improve testing efficiency while reducing maintenance requirements.
In July 2024, Tricentis LLC, an Austria-based software testing and quality engineering company, acquired SeaLights for an undisclosed amount. Through this acquisition, Tricentis aimed to enhance its AI-powered quality intelligence capabilities by integrating SeaLights’ software analytics technology to provide deeper code visibility, risk assessment, and automated testing insights across the continuous integration and continuous delivery (CI/CD) pipeline. SeaLights Technologies Ltd. is an Israel-based company that provides AI-powered test automation solutions for intelligent test optimization, continuous testing, and software quality assurance.
Major companies operating in the artificial intelligence (AI) in test automation market are International Business Machines Corporation, Capgemini SE, OpenText Corporation, UiPath Inc., Progress Software Corporation, Mabl Inc., Copado Inc., Sauce Labs Inc., Parasoft Corporation, Leapwork A/S, Katalon Inc., QA Wolf Inc., Testsigma Technologies Inc., Functionize Inc., Kobiton Inc., SmartBear Software Inc., Diffblue Ltd., Tricentis GmbH, Keysight Technologies Inc., Perforce Software Inc., testRigor Inc.
North America was the dominant region in the artificial intelligence (AI) in test automation market in 2025. Asia-Pacific is expected to be the rapidly growing region in the forecast period. The regions covered in the artificial intelligence (AI) in test automation market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the artificial intelligence (AI) in test automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
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Table of Contents
Executive Summary
Artificial Intelligence (AI) In Test Automation Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses artificial intelligence (ai) in test automation market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for artificial intelligence (ai) in test automation? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The artificial intelligence (ai) in test automation market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope
Markets Covered:
1) By Component: Solution; Services2) By Technology: Machine Learning; Natural Language Processing; Generative Artificial Intelligence; Computer Vision; Predictive Analytics
3) By Deployment Model: Cloud; On-Premises; Hybrid
4) By End User: Healthcare; Information Technology And Telecommunications; Energy And Utilities; Banking Financial Services And Insurance; Government; Other End Users
Subsegments:
1) By Solution: Functional Testing Solutions; Regression Testing Solutions; Performance Testing Solutions; Visual Testing Solutions; Application Programming Interface Testing Solutions; Mobile Application Testing Solutions; Security Testing Solutions; Continuous Testing Solutions; Intelligent Test Management Solutions2) By Services: Consulting Services; Implementation Services; Integration Services; Training Services; Support And Maintenance Services; Managed Testing Services; Customization Services; Technical Support Services
Companies Mentioned: International Business Machines Corporation; Capgemini SE; OpenText Corporation; UiPath Inc.; Progress Software Corporation; Mabl Inc.; Copado Inc.; Sauce Labs Inc.; Parasoft Corporation; Leapwork A/S; Katalon Inc.; QA Wolf Inc.; Testsigma Technologies Inc.; Functionize Inc.; Kobiton Inc.; SmartBear Software Inc.; Diffblue Ltd.; Tricentis GmbH; Keysight Technologies Inc.; Perforce Software Inc.; testRigor Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentations: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
- International Business Machines Corporation
- Capgemini SE
- OpenText Corporation
- UiPath Inc.
- Progress Software Corporation
- Mabl Inc.
- Copado Inc.
- Sauce Labs Inc.
- Parasoft Corporation
- Leapwork A/S
- Katalon Inc.
- QA Wolf Inc.
- Testsigma Technologies Inc.
- Functionize Inc.
- Kobiton Inc.
- SmartBear Software Inc.
- Diffblue Ltd.
- Tricentis GmbH
- Keysight Technologies Inc.
- Perforce Software Inc.
- testRigor Inc.

