The business-to-business (B2B) laptop and personal computer (PC) market size is expected to see strong growth in the next few years. It will grow to $381.19 billion in 2030 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to increasing demand for AI-capable business PCs, rising enterprise device refresh requirements, growing need for energy-efficient computing devices, increasing demand for advanced enterprise security features, and rising adoption of customized computing solutions for organizational workloads. Major trends in the forecast period include increasing adoption of enterprise-grade laptops and PCs, rising demand for durable business computing devices, growing preference for centralized device management, increasing demand for customized enterprise computing configurations, and rising adoption of extended warranty and support services.
The increasing enterprise digital transformation is expected to drive the growth of the business-to-business (B2B) laptop and personal computer (PC) market in the coming years. Enterprise digital transformation refers to the strategic adoption and integration of digital technologies across an organization’s operations, processes, products, and business models to improve efficiency, enhance customer experiences, and promote innovation and long-term business growth. The increase in enterprise digital transformation is driven by the growing adoption of cloud computing and Software-as-a-Service (SaaS) solutions, which enable organizations to improve operational efficiency, scalability, collaboration, and cost-effectiveness while accelerating digital innovation. Enterprise digital transformation supports the B2B laptop and personal computer (PC) market by increasing demand for high-performance computing devices, as organizations adopt cloud applications, AI-powered business tools, and digital workflows that require reliable, secure, and efficient computing systems to support business operations and employee productivity. For instance, in August 2024, according to Eurostat, a Luxembourg-based statistical office of the European Union, in 2023, 59% of EU enterprises achieved at least a basic level of digital intensity, including 58% of SMEs and 91% of large enterprises, with the EU targeting more than 90% of SMEs to reach this level by 2030. Therefore, the increasing enterprise digital transformation is driving the growth of the business-to-business (B2B) laptop and personal computer (PC) market.
Major companies operating in the business-to-business (B2B) laptop and personal computer (PC) market are focusing on developing innovative solutions, such as enterprise computing ecosystems, to enhance workplace productivity, simplify device management, and improve collaboration across organizations. Enterprise computing ecosystems are integrated portfolios of business laptops, desktops, accessories, software, and support services designed to deliver seamless connectivity, centralized management, and optimized performance for enterprise users. For instance, in January 2026, Lenovo Group Limited, a China-based technology company, launched the ThinkPad X1 Aura Edition series, ThinkPad X9 15p Aura Edition, ThinkBook Plus Gen 7 Auto Twist, and ThinkCentre X Series desktops at CES 2026 as part of its latest commercial AI PC portfolio. The new devices feature Intel Core Ultra Series 3 processors with dedicated NPUs for accelerated on-device AI computing, updated Lenovo Aura Edition experiences such as Smart Modes, Smart Share, and Smart Care, and enterprise-grade security and manageability features. The ThinkPad X1 models introduce the new Space Frame design to improve cooling, increase sustained performance, simplify repairs, and enhance serviceability, while the expanded ecosystem includes productivity accessories and refreshed Lenovo Premier Support services to improve fleet management and business continuity. These innovations enable organizations to deploy secure, AI-enabled business devices that enhance employee productivity, collaboration, and lifecycle management across modern enterprise environments.
In January 2025, Nojima Co. Ltd., a Japan-based consumer electronics company, acquired a 93% stake in VAIO Corporation for ¥11.2 billion ($73 million). Through this acquisition, Nojima aims to strengthen its position in the premium personal computer market by expanding its global PC business, leveraging VAIO’s established brand, and enhancing its product portfolio and international customer reach. VAIO Corporation is a Japan-based company that provides business-to-business (B2B) laptops and personal computers (PCs) designed for enterprise, government, education, and professional users.
Major companies operating in the business-to-business (B2B) laptop and personal computer (PC) market are Apple Inc., Microsoft Corporation, Samsung Electronics Co Ltd, Dell Technologies Inc., Lenovo Group Limited, LG Electronics Inc., Panasonic Holdings Corporation, HP Inc., Fujitsu Limited, ASUSTeK Computer Inc., Acer Incorporated, Micro-Star International Co Ltd, Gigabyte Technology Co Ltd, MiTAC Holdings Corporation, Getac Technology Corporation, Clevo Co., Elitegroup Computer Systems Co Ltd, MilDef Group AB, DT Research Inc., Shuttle Inc., Eurocom Corporation, Winmate Inc., RuggON Corporation, Durabook Americas Inc., System76 Inc.
North America was the dominant region in the business-to-business (B2B) laptop and personal computer (PC) market in 2025. Asia-Pacific is expected to be the rapidly growing region in the forecast period. The regions covered in the business-to-business (B2B) laptop and personal computer (PC) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the business-to-business (B2B) laptop and personal computer (PC) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
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Table of Contents
Executive Summary
Business-to-Business (B2B) Laptop And Personal Computer (PC) Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses business-to-business (b2b) laptop and personal computer (pc) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for business-to-business (b2b) laptop and personal computer (pc)? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The business-to-business (b2b) laptop and personal computer (pc) market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope
Markets Covered:
1) By Product: Laptop; Desktop Personal Computers; Workstations; Netbooks; Tablet Personal Computers; Handheld Computers2) By Enterprise Size: Large Enterprise; Small And Medium Sized Businesses
3) By Deployment Model: On Premises; Cloud Managed
4) By Distribution Channel: Direct Sales; Value Added Resellers; System Integrators; Online Channels; Information Technology Distributors
5) By Vertical: Information Technology And Telecommunications; Financial Services; Healthcare; Education; Manufacturing; Retail; Media And Entertainment; Other Verticals
Subsegments:
1) By Laptop: Traditional Laptop; Ultraportable Laptop; Business Laptop; Convertible Laptop; Rugged Laptop2) By Desktop Personal Computers: Tower Desktop; Small Form Factor Desktop; All In One Desktop; Mini Desktop; Thin Client Desktop
3) By Workstations: Tower Workstation; Mobile Workstation; Rack Mounted Workstation; Compact Workstation; Entry Level Workstation
4) By Netbooks: Standard Netbook; Education Netbook; Business Netbook; Lightweight Netbook; Budget Netbook
5) By Tablet Personal Computers: Detachable Tablet Personal Computer; Slate Tablet Personal Computer; Rugged Tablet Personal Computer; Business Tablet Personal Computer; Convertible Tablet Personal Computer
6) By Handheld Computers: Personal Digital Assistant; Rugged Handheld Computer; Mobile Data Collection Device; Industrial Handheld Computer; Enterprise Handheld Computer
Companies Mentioned: Apple Inc.; Microsoft Corporation; Samsung Electronics Co Ltd; Dell Technologies Inc.; Lenovo Group Limited; LG Electronics Inc.; Panasonic Holdings Corporation; HP Inc.; Fujitsu Limited; ASUSTeK Computer Inc.; Acer Incorporated; Micro-Star International Co Ltd; Gigabyte Technology Co Ltd; MiTAC Holdings Corporation; Getac Technology Corporation; Clevo Co.; Elitegroup Computer Systems Co Ltd; MilDef Group AB; DT Research Inc.; Shuttle Inc.; Eurocom Corporation; Winmate Inc.; RuggON Corporation; Durabook Americas Inc.; System76 Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentations: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
- Apple Inc.
- Microsoft Corporation
- Samsung Electronics Co Ltd
- Dell Technologies Inc.
- Lenovo Group Limited
- LG Electronics Inc.
- Panasonic Holdings Corporation
- HP Inc.
- Fujitsu Limited
- ASUSTeK Computer Inc.
- Acer Incorporated
- Micro-Star International Co Ltd
- Gigabyte Technology Co Ltd
- MiTAC Holdings Corporation
- Getac Technology Corporation
- Clevo Co.
- Elitegroup Computer Systems Co Ltd
- MilDef Group AB
- DT Research Inc.
- Shuttle Inc.
- Eurocom Corporation
- Winmate Inc.
- RuggON Corporation
- Durabook Americas Inc.
- System76 Inc.

