The enhanced mobile broadband (eMBB) device market size is expected to see exponential growth in the next few years. It will grow to $126.34 billion in 2030 at a compound annual growth rate (CAGR) of 23.9%. The growth during the forecast period can be attributed to increasing demand for high-speed mobile broadband, rising need for seamless data-intensive applications, growing adoption of Fifth Generation New Radio devices, increasing demand for reliable high-capacity connectivity, and rising deployment of connected enterprise and industrial devices. Major trends during the forecast period include increasing adoption of fifth-generation New Radio-enabled devices, rising demand for higher-bandwidth mobile devices, growing integration of advanced connectivity features in consumer devices, increasing demand for low-latency wireless data transmission, and rising adoption of multi-band and high-capacity connectivity devices.
The expansion of 5G networks is expected to propel the growth of the enhanced mobile broadband (eMBB) device market going forward. 5G network expansion refers to the ongoing deployment of fifth-generation mobile infrastructure, spectrum, and network coverage upgrades that enhance the availability, speed, and capacity of wireless broadband services. The expansion of 5G networks is driven by increasing demand for faster internet speeds, as individuals and businesses require quicker data transfers, smoother online experiences, and improved connectivity for advanced technologies. The expansion of 5G networks supports enhanced mobile broadband (eMBB) devices by providing higher data speeds, greater network capacity, lower latency, and improved connectivity, enabling users to access advanced applications such as ultra-high-definition video streaming, immersive gaming, virtual reality, and seamless high-volume data transmission. For instance, in March 2025, according to 5G Americas, a US-based wireless industry association, Latin America’s 5G connections increased from 38.5 million in 2023 to 76 million in 2024, representing a 97.4% increase in one year. Therefore, the expansion of 5G networks is driving the growth of the enhanced mobile broadband (eMBB) device market.
Major companies operating in the enhanced mobile broadband (eMBB) device market are increasingly emphasizing advancements in 5G modem chipsets, such as artificial intelligence-enabled modem chips, to enhance throughput, reduce latency, improve coverage, and increase power efficiency in connected devices. Artificial intelligence-enabled 5G modem chipsets are advanced communication processors that use on-device intelligence to optimize signal management, carrier aggregation, spectrum utilization, and antenna performance, enabling eMBB devices to provide faster and more reliable broadband connectivity under diverse network conditions. For instance, in February 2024, Qualcomm Incorporated, a US-based semiconductor company, launched the Snapdragon X80 5G Modem-RF System. The chipset supports 5G Advanced, incorporates a dedicated tensor accelerator for artificial intelligence-based optimization of throughput, latency, coverage, and power efficiency, and includes support for non-terrestrial narrowband connectivity, expanding network resilience and strengthening high-performance broadband connectivity for next-generation eMBB devices.
In January 2023, Semtech Corporation, a US-based semiconductor manufacturing company, acquired Sierra Wireless Inc. for $1.2 billion. Through this acquisition, Semtech Corporation aimed to strengthen its IoT technology portfolio by combining Sierra Wireless Inc.'s cellular connectivity solutions and IoT cloud services with Semtech's LoRa-based low-power wireless technologies, creating a comprehensive cloud-to-chip IoT platform, expanding its addressable IoT market, and strengthening its ability to deliver connected solutions across industrial, infrastructure, and enterprise applications. Sierra Wireless Inc. is a Canada-based IoT connectivity technology company that specializes in providing 5G eMBB (enhanced mobile broadband) hardware for industrial and commercial IoT.
Major companies operating in the enhanced mobile broadband (eMBB) device market are Apple Inc, Hon Hai Precision Industry Co Ltd, Samsung Electronics Co Ltd, Huawei Technologies Co Ltd, Sony Group Corporation, Lenovo Group Limited, Panasonic Holdings Corporation, Xiaomi Corporation, ZTE Corporation, ASUSTeK Computer Inc, Acer Inc, Quectel Wireless Solutions Co Ltd, Sercomm Corporation, Getac Technology Corporation, Fibocom Wireless Inc, NETGEAR Inc, Telit Cinterion BV, Tarana Wireless Inc, Inseego Corp, HTC Corporation.
North America was the largest region in the enhanced mobile broadband (eMBB) device market in 2025. Asia-pacific is expected to be the fastest-growing growing region in the forecast period. The regions covered in the enhanced mobile broadband (eMBB) device market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the enhanced mobile broadband (eMBB) device market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
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Table of Contents
Executive Summary
Enhanced Mobile Broadband (eMBB) Device Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses enhanced mobile broadband (embb) device market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for enhanced mobile broadband (embb) device? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The enhanced mobile broadband (embb) device market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope
Markets Covered:
1) By Device Type: Smartphones; Tablets; Laptops; Wearables; Routers; Other Device Types2) By Technology: Fifth Generation New Radio; Long Term Evolution Advanced; Wi Fi 6; Other Technologies
3) By Distribution Channel: Online Sales; Offline Retail Stores; Telecommunications Operator Channels; Enterprise Direct Sales
4) By Application: Consumer Electronics; Industrial; Automotive; Healthcare; Other Applications
5) By End User: Individual; Enterprise; Government; Other End Users
Subsegments:
1) By Smartphones: Premium Smartphones; Mid Range Smartphones; Entry Level Smartphones; Gaming Smartphones; Enterprise Smartphones2) By Tablets: Consumer Tablets; Professional Tablets; Gaming Tablets; Educational Tablets; Industrial Tablets
3) By Laptops: Ultrabooks; Gaming Laptops; Business Laptops; Convertible Laptops; Workstation Laptops
4) By Wearables: Smartwatches; Fitness Trackers; Smart Glasses; Healthcare Wearable Devices; Connected Wearable Devices
5) By Routers: Home Routers; Enterprise Routers; Industrial Routers; Mobile Routers; Wireless Broadband Routers
6) By Other Device Types: Connected Vehicles; Smart Home Devices; Industrial Internet Devices; Augmented Reality Devices; Virtual Reality Devices
Companies Mentioned: Apple Inc; Hon Hai Precision Industry Co Ltd; Samsung Electronics Co Ltd; Huawei Technologies Co Ltd; Sony Group Corporation; Lenovo Group Limited; Panasonic Holdings Corporation; Xiaomi Corporation; ZTE Corporation; ASUSTeK Computer Inc; Acer Inc; Quectel Wireless Solutions Co Ltd; Sercomm Corporation; Getac Technology Corporation; Fibocom Wireless Inc; NETGEAR Inc; Telit Cinterion BV; Tarana Wireless Inc; Inseego Corp; HTC Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentations: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
- Apple Inc
- Hon Hai Precision Industry Co Ltd
- Samsung Electronics Co Ltd
- Huawei Technologies Co Ltd
- Sony Group Corporation
- Lenovo Group Limited
- Panasonic Holdings Corporation
- Xiaomi Corporation
- ZTE Corporation
- ASUSTeK Computer Inc
- Acer Inc
- Quectel Wireless Solutions Co Ltd
- Sercomm Corporation
- Getac Technology Corporation
- Fibocom Wireless Inc
- NETGEAR Inc
- Telit Cinterion BV
- Tarana Wireless Inc
- Inseego Corp
- HTC Corporation

