The internet of things (IoT) in retail applications market size is expected to see exponential growth in the next few years. It will grow to $138.39 billion in 2030 at a compound annual growth rate (CAGR) of 28.1%. The growth during the forecast period can be attributed to growing demand for frictionless checkout experiences, rising need for real-time retail decision-making, increasing adoption of connected store infrastructure, expanding demand for automated loss prevention, and growing need for supply chain visibility. Major trends in the forecast period include increasing adoption of real-time inventory visibility, rising deployment of automated checkout technologies, growing use of sensor-enabled store operations, increasing demand for personalized customer engagement, and rising integration of connected retail systems.
The rising adoption of connected devices is expected to propel the growth of the Internet of Things (IoT) in the retail applications market going forward. Connected devices are electronic devices that use network connectivity to communicate, exchange data, and interact with other devices or systems. The number of connected devices is increasing due to the rising adoption of smart technologies that enable greater automation, real-time data exchange, and improved operational efficiency. The Internet of Things (IoT) in retail applications supports connected devices by enabling them to collect, share, and analyze real-time data, thereby improving operational efficiency, inventory visibility, and customer experiences. For instance, in July 2025, according to the European Commission, a Belgium-based governing body, in 2023, the number of installed IoT-connected devices was around 40 billion and is projected to reach 49 billion by 2026, representing an annual growth rate of 7%. Therefore, the rising adoption of connected devices is driving the growth of the Internet of Things (IoT) in the retail applications market.
Major companies operating in the Internet of Things (IoT) retail applications market are concentrating on developing innovative solutions, such as intelligent retail edge computing platforms, to improve in-store automation, enhance operational efficiency, and support real-time decision-making. Intelligent retail edge computing platforms are computing systems that process retail data locally using AI and connected technologies, enabling faster analytics, automated operations, and reduced latency without depending entirely on cloud infrastructure. For instance, in March 2026, Fibocom Wireless Inc., a China-based IoT wireless communication solutions provider, launched the AI electronic cash register (ECR) solution, designed to support intelligent retail operations by integrating AI computing capabilities with electronic cash register systems. The solution provides benefits including real-time AI-powered analytics, seamless IoT connectivity, and enhanced operational efficiency. The launch is intended to help retailers optimize store management, strengthen customer engagement, and improve business productivity while supporting the growing adoption of AI-driven smart retail technologies.
In October 2025, Qualcomm Technologies Inc., a US-based semiconductor and wireless technology company, acquired Arduino S.r.l. for an undisclosed amount. Through this acquisition, Qualcomm Technologies sought to accelerate developer access to its edge AI and computing technologies by combining its advanced processing capabilities with Arduino’s open-source ecosystem and global developer community. Arduino S.r.l. is an Italy-based open-source hardware and software company that develops microcontroller platforms widely used for IoT prototyping and connected device development.
Major companies operating in the internet of things (IoT) in retail applications market are Google LLC, Microsoft Corporation, Amazon Web Services Inc, Huawei Technologies Co Ltd, Siemens Aktiengesellschaft, International Business Machines Corporation, Cisco Systems Inc, Intel Corporation, Oracle Corporation, Honeywell International Inc, Qualcomm Incorporated, SAP SE, NXP Semiconductors NV, Avery Dennison Corporation, Zebra Technologies Corporation, PTC Inc, Samsara Inc, SOTI Inc, Impinj Inc, Arm Limited.
North America was the dominant region in the internet of things (IoT) in retail applications market in 2025. Asia-Pacific is expected to be the rapidly growing region in the forecast period. The regions covered in the internet of things (IoT) in retail applications market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the internet of things (IoT) in retail applications market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
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Table of Contents
Executive Summary
Internet Of Things (IoT) In Retail Applications Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses internet of things (iot) in retail applications market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for internet of things (iot) in retail applications? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The internet of things (iot) in retail applications market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope
Markets Covered:
1) By Component: Hardware; Software; Services2) By Technology: Radio Frequency Identification; Sensors; Near Field Communication; Cloud Services; Other Technologies
3) By Deployment: On Premises; Cloud Based
4) By Application: Smart Checkout And Payment Systems; Inventory Management; Customer Experience And Engagement; Supply Chain And Logistics Management; Asset Tracking And Monitoring; Smart Shelves And Electronic Shelf Labels; Predictive Maintenance; Loss Prevention And Security Monitoring; Other Applications
5) By End User: Supermarkets And Hypermarkets; Convenience Stores; Specialty Stores; Department Stores; E Commerce Retailers; Warehouse And Distribution Centers; Other End Users
Subsegments:
1) By Hardware: Sensors And Beacons; Radio Frequency Identification Tags And Readers; Smart Shelves; Point Of Sale Devices; Connected Cameras; Wearable Devices2) By Software: Inventory Management Software; Customer Analytics Software; Retail Automation Software; Predictive Analytics Software; Asset Tracking Software; Cloud Based Retail Management Platforms
3) By Services: Consulting Services; System Integration Services; Deployment And Implementation Services; Managed Services; Support And Maintenance Services; Training And Education Services
Companies Mentioned: Google LLC; Microsoft Corporation; Amazon Web Services Inc; Huawei Technologies Co Ltd; Siemens Aktiengesellschaft; International Business Machines Corporation; Cisco Systems Inc; Intel Corporation; Oracle Corporation; Honeywell International Inc; Qualcomm Incorporated; SAP SE; NXP Semiconductors NV; Avery Dennison Corporation; Zebra Technologies Corporation; PTC Inc; Samsara Inc; SOTI Inc; Impinj Inc; Arm Limited
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentations: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
- Google LLC
- Microsoft Corporation
- Amazon Web Services Inc
- Huawei Technologies Co Ltd
- Siemens Aktiengesellschaft
- International Business Machines Corporation
- Cisco Systems Inc
- Intel Corporation
- Oracle Corporation
- Honeywell International Inc
- Qualcomm Incorporated
- SAP SE
- NXP Semiconductors NV
- Avery Dennison Corporation
- Zebra Technologies Corporation
- PTC Inc
- Samsara Inc
- SOTI Inc
- Impinj Inc
- Arm Limited

