The non-ionic surfactants market size is expected to see strong growth in the next few years. It will grow to $36.13 billion in 2030 at a compound annual growth rate (CAGR) of 7.5%. The growth during the forecast period can be attributed to increasing demand for environmentally friendly surfactants, rising adoption of bio-based surfactant alternatives, growing applications in pharmaceutical formulations, increasing demand from emerging economies, and expanding use in specialty chemical industries. Major trends during the forecast period include increasing demand for bio-based non-ionic surfactants, growing preference for mild and sustainable surfactant solutions, rising adoption of advanced surfactant formulations, increasing demand for high-performance cleaning ingredients, and expansion of specialty surfactant applications.
The expansion of the personal care and cosmetics industry is expected to drive the growth of the non-ionic surfactants market going forward. The personal care and cosmetics industry is a sector focused on the production and sale of products used for personal hygiene, skincare, haircare, grooming, and appearance enhancement. The personal care and cosmetics industry is expanding mainly due to increasing consumer awareness of personal hygiene and appearance, influenced by social media and changing lifestyle patterns that are driving demand for grooming and self-care products. Non-ionic surfactants support the personal care and cosmetics industry by serving as mild cleansing, emulsifying, and stabilizing agents that enhance product texture, formulation stability, and skin compatibility while minimizing irritation. For instance, in December 2024, according to the Bureau of Labor Statistics, a US-based government agency, expenditure on personal care products and services increased by 9.7% in 2023, while spending on personal insurance and pensions increased by 9.3%. Therefore, the expansion of the personal care and cosmetics industry is driving the growth of the non-ionic surfactants market.
Major companies operating in the nonionic surfactants market are focusing on developing innovative solutions, such as bio-based surfactants, to improve sustainability, minimize environmental impact, and comply with stringent regulatory requirements while enhancing biodegradability and performance efficiency. Bio-based surfactants are environmentally friendly surface-active agents derived from renewable resources such as plants and microorganisms, providing an alternative to conventional petrochemical-based surfactants. For instance, in March 2026, Sironix Renewables Inc., a US-based chemical company, launched Furasoft-LFS and Furasoft-SF, two bio-based surfactants for personal care applications. These products are designed to enhance mildness, biodegradability, and high-performance cleansing efficiency in personal care formulations. The launch also strengthens the company’s bio-based surfactant portfolio by supporting sustainable ingredient sourcing and reducing reliance on petrochemical-derived raw materials in cosmetic and personal care applications.
In March 2026, BASF SE, a Germany-based chemicals company, partnered with Hannong Chemicals Inc. to establish and expand a joint venture for producing non-ionic surfactants in Seosan, South Korea. Through this partnership, the companies aim to increase non-ionic surfactant production capacity, enhance supply reliability across the Asia-Pacific region, and strengthen their position in the specialty chemicals market. Hannong Chemicals Inc. is a South Korea-based manufacturing company that produces nonionic surfactants.
Major companies operating in the non-ionic surfactants market are BASF SE, Dow Inc., LG Chem Ltd., Wilmar International Limited, Evonik Industries AG, Kao Corporation, Arkema S.A., Syensqo SA, Huntsman Corporation, KL-Kepong Oleomas Sdn. Bhd., Lion Corporation, Stepan Company, Croda International Plc, Godrej Industries Limited, Innospec Inc., Pilot Chemical Company, Galaxy Surfactants Limited, India Glycols Limited, Nouryon Chemicals B.V., Clariant AG, Oleon NV, Sasol Limited, Emery Oleochemicals LLC, Ashland Inc., INEOS AG.
North America was the dominant region in the non-ionic surfactants market in 2025. Asia-Pacific is expected to be the rapidly growing region in the forecast period. The regions covered in the non-ionic surfactants market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the non-ionic surfactants market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
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Table of Contents
Executive Summary
Non-Ionic Surfactants Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses non-ionic surfactants market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for non-ionic surfactants? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The non-ionic surfactants market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope
Markets Covered:
1) By Type: Fatty Alcohol Ethoxylates; Fatty Acid Ethoxylates; Alkyl Phenol Ethoxylates; Sorbitan Esters; Alkyl Polyglucosides; Polymer-Based Non-Ionic Surfactants2) By Function: Cleaning Agent; Emulsifier; Wetting Agent; Dispersing Agent; Solubilizer
3) By Form: Liquid; Powder; Gel
4) By Substrate: Synthetic; Bio-Based
5) By Application: Household Detergents And Cleaners; Personal Care Products; Industrial Cleaning; Agriculture Chemicals; Textile Processing; Oil And Gas Applications; Pharmaceuticals
Subsegments:
1) By Fatty Alcohol Ethoxylates: Linear Fatty Alcohol Ethoxylates; Branched Fatty Alcohol Ethoxylates; Low Ethoxylate Alcohols (1-5 Ethylene Oxide Units); Medium Ethoxylate Alcohols (6-10 Ethylene Oxide Units)2) By Fatty Acid Ethoxylates: Oleic Acid Ethoxylates; Stearic Acid Ethoxylates; Lauric Acid Ethoxylates; Coconut Fatty Acid Ethoxylates
3) By Alkyl Phenol Ethoxylates: Nonylphenol Ethoxylates; Octylphenol Ethoxylates; Dodecylphenol Ethoxylates; Low Ethylene Oxide Alkyl Phenol Ethoxylates
4) By Sorbitan Esters: Sorbitan Monolaurate; Sorbitan Monopalmitate; Sorbitan Monostearate; Sorbitan Monooleate
5) By Alkyl Polyglucosides: Decyl Glucoside; Lauryl Glucoside; Coco Glucoside; Caprylyl Or Capryl Glucoside
6) By Polymer-Based Non-Ionic Surfactants: Block Copolymer Surfactants; Polyethylene Glycol-Based Surfactants; Polypropylene Glycol-Based Surfactants
Companies Mentioned: BASF SE; Dow Inc.; LG Chem Ltd.; Wilmar International Limited; Evonik Industries AG; Kao Corporation; Arkema S.A.; Syensqo SA; Huntsman Corporation; KL-Kepong Oleomas Sdn. Bhd.; Lion Corporation; Stepan Company; Croda International Plc; Godrej Industries Limited; Innospec Inc.; Pilot Chemical Company; Galaxy Surfactants Limited; India Glycols Limited; Nouryon Chemicals B.V.; Clariant AG; Oleon NV; Sasol Limited; Emery Oleochemicals LLC; Ashland Inc.; INEOS AG
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentations: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
- BASF SE
- Dow Inc.
- LG Chem Ltd.
- Wilmar International Limited
- Evonik Industries AG
- Kao Corporation
- Arkema S.A.
- Syensqo SA
- Huntsman Corporation
- KL-Kepong Oleomas Sdn. Bhd.
- Lion Corporation
- Stepan Company
- Croda International Plc
- Godrej Industries Limited
- Innospec Inc.
- Pilot Chemical Company
- Galaxy Surfactants Limited
- India Glycols Limited
- Nouryon Chemicals B.V.
- Clariant AG
- Oleon NV
- Sasol Limited
- Emery Oleochemicals LLC
- Ashland Inc.
- INEOS AG

