The Business of the Premier League 2026/27

The Business of the Premier League 2026/27

Summary

The "Business of the Premier League 2026-27" report is part of the the analyst's 'Business of' series of sport competition profiles. The report takes a look at the highest profiled men's soccer league in England and Wales. The report highlights the media rights landscape and sponsorship portfolios of the league and its teams landscape. The report takes provides an in-depth analysis of the biggest commercial agreements within the league and current market landscape for the 2026-27 season.

Betting shirt sponsorship comes into effect, down from $125.3m last season. 18 clubs still carry a betting brand sponsorship deal. International media rights continue to grow in value as domestic rights value plateaus.

Key Highlights

• Media rights breakdown. Betting sponsorship in the Premier League 2026-27. Exploring Visit Rwanda's move from Arsenal to Aston Villa. Breakdown of all on-kit deals for each club. Central payments breakdown from media revenue. Stadium spend, as Manchester United announce major new stadium works.

Scope

• The main aims of this report is to highlight the commercial landscape across one of the biggest sports leagues in the world. The report explores key themes for all 20 competing teams as well as a comprehensive overview of the league itself.

Reasons to Buy

• The English Premier League is one of the biggest leagues in sport with a huge global audience. The report breaks down all the key commercial information related to the league and its participating teams, including an overview of the recent charges that Manchester City has been found guilty of. The report also highlights the position of each club in regards to stadiums works and season ticket information.