UK: Home Category Data, The Consumer - Food Preparation 2026
Summary
The UK: Home Category Data, The Consumer - Food Preparation report offers a comprehensive insight into consumer attitudes in the UK food preparation market. The report focuses on overall food preparation products and its four sub-categories: Accessories, Utensils, Gadgets, and Protective boards. Consumer data is based on our 2026 UK food preparation survey, using a panel of 2,000 nationally representative consumers.Key Highlights
- Amazon holds the highest conversion rate in the overall food preparation market followed by Tesco
- Most respondents cited price as the driver of choice for their food preparation purchases
- Most food preparation consumers undertook some research before buying
Scope
- Over half of UK consumers have purchased food preparation products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for purchasing food preparation products, followed by Tesco and ASDA.
Reasons to Buy
- Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
Table of Contents
- Consumer penetration by subcategory
- Drivers of purchase
- Replacement cycle
- Retailer use
- Retailer profiles
- Retailer drivers
- Retailer improvements
- Brand use
- Brand drivers
- Channel use
- Research prior to purchase
- Category-specific questions
- Purchasing secondhand
- Methodology and contacts
- Consumer Penetration by Product, 2026
- Purchase Motivations, 2026
- Retailer Conversion Rates, 2026
- Retailer Purchased From by Subcategory, 2026
- Retailer Usage by Demographic, 2026
- Drivers of Retailer Choice by Retailer, 2026
- Retailer Improvement Opportunities by Retailer, 2026
- Brand Conversion Purchased From by Subcategory, 2026
- Drivers of Brand Choice by Brand, 2026
- Consumer Secondhand Consideration by Subcategory, 2026
- Consumer Penetration, 2026
- Consumer Penetration by Subcategory, 2026
- Purchase Motivations, 2026
- Replacement Cycle, 2026
- Retailers Visited & Purchased from, 2026
- Retailer Profile - Amazon, 2026
- Retailer Profile - Tesco, 2026
- Retailer Profile - ASDA, 2026
- Retailer Profile - Sainsbury's, 2026
- Retailer Profile - IKEA, 2026
- Drivers of Retailer Choice, 2026
- Retailer Improvement Opportunities, 2026
- Brand Considered & Purchased from, 2026
- Drivers of Brand Choice, 2026
- Shopper Research Process, 2026
- Interaction With Staff Instore, 2026
- Channel Usage when Researching, 2026
- Channel Usage when Purchasing, 2026
- Online Fulfilment Methods, 2026
- Shopper Views on Online Shopping for Food Preparation, 2026
- Satisfaction With Online Shopping for Food Preparation, 2026
- Views Prior to Purchase, 2026
- Factors of Importance When Purchasing Food Preparation, 2026
- Opinions on Food Preparation, 2026
- Consumer Secondhand Penetration, 2026
- Consumer Secondhand Penetration by Subcategory, 2026
- Channels Used for Purchasing Secondhand Food Preparation, 2026
- Why Consumers Bought Secondhand Food Preparation, 2026
- Why Consumers have Not Bought Secondhand Food Preparation, 2026
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- Argos
- ASDA
- B&M
- Home Bargains
- IKEA
- JML
- Joseph Joseph
- Kenwood
- Kitchen Craft
- Prestige
- ProCook
- Pyrex
- Russell Hobbs
- Sainsbury's
- Salter
- Temu
- Tesco
