The Business of Ligue 1 2026/27

The Business of Ligue 1 2026/27

Summary

The "Business of Ligue 1 2026-27" report is part of the the analyst's 'Business of' series of sport competition profiles. The report takes a look at the highest profiled men's soccer league in France. The report highlights the media rights landscape and sponsorship portfolios of the league and its teams landscape. The report takes provides an in-depth analysis of the biggest commercial agreements within the league and current market landscape for the 2026-27 season.

Total sponsorship value reached $633.8 million for 2026-27, marking a 14.5% decline since 2020-21. This contraction stems entirely from Paris Saint-Germain’s revenue drop, whereas the remaining 17 league clubs grew their combined sponsorship value by 10.1% to $254.9 million.

Paris Saint-Germain heavily dominates the market, securing 56% of total club sponsorship value. Meanwhile, core league stability remains anchored by ten ever-present clubs, which successfully retained 91.1% of their financial value despite losing over 20% of their individual sponsors.

Domestic TV rights undergo major shifts before the 2027-32 tender opens, positioning Ligue 1+ as a vital stopgap. Conversely, digital engagement is surging, with league social media followers growing 19.5% to 27.2 million, leading Europe's top five leagues.

Scope

• The main aims of this report is to highlight the commercial landscape across one of the biggest sports leagues in the world. The report explores key themes for all 18 competing teams as well as a comprehensive overview of the league itself.

Reasons to Buy

• Ligue 1 is one of the biggest leagues in in soccer with a huge global audience. The report breaks down all the key commercial information related to the league and its participating teams. The report also highlights the position of each club in regards to stadiums works and season ticket information.