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Pet Care in Australia

  • ID: 63720
  • Report
  • April 2021
  • Region: Australia
  • 52 pages
  • Euromonitor International
Pet ownership has increased significantly over the time of COVID-19, with more people spending more time at home and thus seeking a pet companion. Prospective pet owners who had considered acquiring a pet for a long time took the opportunity to welcome a pet into their home during the time of lockdowns, both adopted from shelters and bought from breeders. This was especially notable around the start of the pandemic in March 2020, with consumers stockpiling pet care products.

The Pet Care in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
PET CARE IN AUSTRALIA

EXECUTIVE SUMMARY
  • COVID-19 impact on pet care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for pet care?
MARKET INDICATORS
  • Table 1 Pet Populations 2016-2021
MARKET DATA
  • Table 2 Sales of Pet Food by Category: Volume 2016-2021
  • Table 3 Sales of Pet Care by Category: Value 2016-2021
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
  • Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
  • Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
  • Table 11 Distribution of Pet Care by Format: % Value 2016-2021
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2021
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
  • Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
DOG FOOD IN AUSTRALIA

KEY DATA FINDINGS

2021 IMPACT
  • Dog food is seeing healthy growth, thank to overall increase in dog ownership and pet owners trading up to premium products
  • Players enhance their offerings both in-store and online, to cater for emerging trends
  • Mars Australia maintains company lead, whilst its Pedigree brand is taken over by competitor Supercoat
RECOVERY AND OPPORTUNITIES
  • E-commerce trend will continue its acceleration, as players race to keep up
  • Ethical and sustainable dog food trend set to lead ongoing developments
  • Clean labels and fortified dog food products continue to grow in popularity
CATEGORY INDICATORS
  • Table 19 Dog Owning Households: % Analysis 2016-2021
  • Table 20 Dog Population 2016-2021
  • Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
  • Summary 2 Dog Food by Price Band 2021
  • Table 22 Sales of Dog Food by Category: Volume 2016-2021
  • Table 23 Sales of Dog Food by Category: Value 2016-2021
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
  • Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
  • Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
  • Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
  • Table 31 Distribution of Dog Food by Format: % Value 2016-2021
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
  • Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026
CAT FOOD IN AUSTRALIA

KEY DATA FINDINGS

2021 IMPACT
  • Cat food is seeing a boost thanks to overall increase in cat ownership and pet owners trading up to premium products
  • Cat food is seeing stronger innovation, with a breakthrough new food product which can help reduce cat allergies
  • Mars and Nestlé Purina PetCare Australia maintain their leading places thanks to strong brand loyalty
RECOVERY AND OPPORTUNITIES
  • Growth set to stabilise over forecast period, with cat treats and mixers expected to remain strong
  • Heightened competition between supermarkets expected, as players expand their cat product ranges
  • Subscription and delivery services for cat food set to boom over forecast period
CATEGORY INDICATORS
  • Table 36 Cat Owning Households: % Analysis 2016-2021
  • Table 37 Cat Population 2016-2021
  • Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
  • Summary 3 Cat Food by Price Band 2021
  • Table 39 Sales of Cat Food by Category: Volume 2016-2021
  • Table 40 Sales of Cat Food by Category: Value 2016-2021
  • Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
  • Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
  • Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
  • Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
  • Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
  • Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
  • Table 48 Distribution of Cat Food by Format: % Value 2016-2021
  • Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
  • Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
  • Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
  • Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026
OTHER PET FOOD IN AUSTRALIA

KEY DATA FINDINGS

2021 IMPACT
  • Sales slightly down in 2021, as higher 2020 sales due to temporary stockpiling but no ongoing trends for other pets
  • Transient nature of small first-time pets leads to little innovation in other pet food
  • Mars Australia and Peters Pure Animal Foods maintain strongest leading places due to lack on innovation in category
RECOVERY AND OPPORTUNITIES
  • Growth set to remain small and suppressed due to limited interest in other pets
  • Health conscious consumers set to feed more fresh food to small mammals, thus players need to enhance their natural positioning
  • Sustainability set to become an increasing trend, from ingredients and production to packaging
CATEGORY INDICATORS
  • Table 53 Other Pet Population 2016-2021
CATEGORY DATA
  • Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 55 Sales of Other Pet Food by Category: Value 2016-2021
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
  • Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
  • Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
  • Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
  • Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
  • Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
  • Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
  • Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026
PET PRODUCTS IN AUSTRALIA

KEY DATA FINDINGS

2021 IMPACT
  • Pet products see boost from increased pet ownership and stay-at-home workers spending more time with their animal companions
  • Pet healthcare becomes of increasing importance, as vitamin giant Blackmores sells its botanicals range to invest in pets instead
  • Merial Australia and Nestlé Purina PetCare lead otherwise-fragmented category
RECOVERY AND OPPORTUNITIES
  • Innovation in pet-focused technology expected, led by CSIRO’s Data61 smart collar system
  • CannPal trials the only oral hemp-based CBD nutraceutical for dogs, reducing atopic dermatitis and boosting immune functionality
  • Online shopping trends set to grow from strength to strength, as players enhance their offerings to keep up with demand
CATEGORY DATA
  • Table 66 Sales of Pet Products by Category: Value 2016-2021
  • Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
  • Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
  • Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
  • Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
  • Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
  • Table 72 Distribution of Pet Products by Format: % Value 2016-2021
  • Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
  • Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown
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