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Pet Care in Hungary

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    Report

  • 52 Pages
  • May 2025
  • Region: Hungary
  • Euromonitor International
  • ID: 63725
The rate of growth in retail current value sales of pet care in Hungary will be broadly similar to 2024 in 2025. Supported by a relatively low inflation rate, growth will be driven by the continued humanisation of pets, increased demand for premium and functional products, and a rising emphasis on pet health and sustainability. Innovations in pet nutrition, eco-friendly products and wellness-focused offerings will help to maintain market momentum.

The Pet Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 1 Pet Populations 2020-2025
MARKET DATA
  • Table 2 Sales of Pet Food by Category: Volume 2020-2025
  • Table 3 Sales of Pet Care by Category: Value 2020-2025
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 11 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
DOG FOOD IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Shift to small dogs drives decline in retail volume sales
  • Private label leads in a fragmented competitive landscapre
  • Discounters continue to gain retail value share at the expense of hypermarkets
PROSPECTS AND OPPORTUNITIES
  • Constant value sales will rebound strongly in 2026
  • Social media will grow in importance as a marketing tool
  • Sustainability, functionality and alternative proteins will grow in prominence
  • Summary 2 Dog Food by Price Band 2025
CATEGORY INDICATORS
  • Table 19 Dog Owning Households: % Analysis 2020-2025
  • Table 20 Dog Population 2020-2025
  • Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 22 Sales of Dog Food by Category: Volume 2020-2025
  • Table 23 Sales of Dog Food by Category: Value 2020-2025
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
  • Table 28 NBO Company Shares of Dog Food: % Value 2020-2024
  • Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024
  • Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
  • Table 31 Distribution of Dog Food by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
CAT FOOD IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation drives acceleration in retail current value sales growth
  • Wide product portfolio helps Nestlé Hungária Kft stay on top
  • Discounters continue to gain ground at the expense of hypermarkets
PROSPECTS AND OPPORTUNITIES
  • Cat treats and snacks will be the standout performer
  • E-commerce will continue to grow in importance
  • Sustainability, superfoods and high-protein offerings will grow in importance
  • Summary 3 Cat Food by Price Band 2025
CATEGORY INDICATORS
  • Table 36 Cat Owning Households: % Analysis 2020-2025
  • Table 37 Cat Population 2020-2025
  • Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 39 Sales of Cat Food by Category: Volume 2020-2025
  • Table 40 Sales of Cat Food by Category: Value 2020-2025
  • Table 41 Sales of Cat Food by Category: % Volume Growth 2020-2025
  • Table 42 Sales of Cat Food by Category: % Value Growth 2020-2025
  • Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
  • Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
  • Table 45 NBO Company Shares of Cat Food: % Value 2020-2024
  • Table 46 LBN Brand Shares of Cat Food: % Value 2021-2024
  • Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
  • Table 48 Distribution of Cat Food by Format: % Value 2020-2025
  • Table 49 Forecast Sales of Cat Food by Category: Volume 2025-2030
  • Table 50 Forecast Sales of Cat Food by Category: Value 2025-2030
  • Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
  • Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
OTHER PET FOOD IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for species-specific diets
  • Private label continues to gain ground
  • Pet shops and superstores deepen their dominance of distribution
PROSPECTS AND OPPORTUNITIES
  • Increased focus on health and premium nutrition will underpin growth
  • Lack of offline availability will continue to drive e-commerce growth
  • Functional nutrition, smart feeding and sustainability will be key trends
CATEGORY INDICATORS
  • Table 53 Other Pet Population 2020-2025
CATEGORY DATA
  • Table 54 Sales of Other Pet Food by Category: Volume 2020-2025
  • Table 55 Sales of Other Pet Food by Category: Value 2020-2025
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025
  • Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024
  • Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
  • Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025
  • Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
  • Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030
  • Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
  • Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030
PET PRODUCTS IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Other pet products remains the key growth driver
  • Pet superstore chain Fressnapf Hungária Kft leads in a fragmented marketplace
  • E-commerce continues to gain ground
PROSPECTS AND OPPORTUNITIES
  • Other pet products will remain the most dynamic category
  • Online marketplaces like Temu will drive e-commerce growth
  • Sustainability trend will deepen
CATEGORY DATA
  • Table 66 Sales of Pet Products by Category: Value 2020-2025
  • Table 67 Sales of Pet Products by Category: % Value Growth 2020-2025
  • Table 68 Sales of Pet Healthcare by Type: % Value 2020-2025
  • Table 69 Sales of Other Pet Products by Type: % Value 2020-2025
  • Table 70 NBO Company Shares of Pet Products: % Value 2020-2024
  • Table 71 LBN Brand Shares of Pet Products: % Value 2021-2024
  • Table 72 Distribution of Pet Products by Format: % Value 2020-2025
  • Table 73 Forecast Sales of Pet Products by Category: Value 2025-2030
  • Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030