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Pet Care in South Korea

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    Report

  • 53 Pages
  • May 2021
  • Region: South Korea
  • Euromonitor International
  • ID: 63736
The main impact of the COVID-19 pandemic towards the end of the review period was the significant increase in share seen for in e-commerce channels. There were few negative effects as a result of the pandemic, with little stockpiling and consumers facing no difficulties in continuing to purchase pet food and products.

The Pet Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • COVID-19 impact on pet care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for pet care?

MARKET INDICATORS
  • Table 1 Pet Populations 2016-2021

MARKET DATA
  • Table 2 Sales of Pet Food by Category: Volume 2016-2021
  • Table 3 Sales of Pet Care by Category: Value 2016-2021
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
  • Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
  • Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
  • Table 11 Distribution of Pet Care by Format: % Value 2016-2021
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2021
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
  • Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

KEY DATA FINDINGS
2021 IMPACT
  • Slower growth in dog population impacts economy dry dog food in 2021
  • Local stars Wooriwa and Dongwon soar in 2020
  • Economic uncertainty slows growth for premium dry dog food but is counterbalanced by health and humanisation trends

RECOVERY AND OPPORTUNITIES
  • Tighter animal welfare restrictions will result in slower growth in pet dog population
  • Wet dog food benefits from dog owners’ indulgence while players seek to add value as retail volume growth slows
  • Increasingly crowded dog treats will show signs of maturity in forecast period

CATEGORY INDICATORS
  • Table 19 Dog Owning Households: % Analysis 2016-2021
  • Table 20 Dog Population 2016-2021
  • Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA
  • Summary 2 Dog Food by Price Band 2021
  • Table 22 Sales of Dog Food by Category: Volume 2016-2021
  • Table 23 Sales of Dog Food by Category: Value 2016-2021
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
  • Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
  • Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
  • Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
  • Table 31 Distribution of Dog Food by Format: % Value 2016-2021
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
  • Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

KEY DATA FINDINGS
2021 IMPACT
  • Growing demand for premium food for indoor pet cats
  • Changing attitudes to stray cats benefit widening range of product areas
  • Wet cat food gains share as consumers seek to offer cats meals that appeal

RECOVERY AND OPPORTUNITIES
  • Purchases for strays will continue to grow but value impact will be lessened by price-sensitivity
  • Convenience stores seeing impulse sales of cat treats surge thanks to appeal of strays
  • Cat butlers become increasingly proactive in seeking the best for their pets

CATEGORY INDICATORS
  • Table 36 Cat Owning Households: % Analysis 2016-2021
  • Table 37 Cat Population 2016-2021
  • Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA
  • Summary 3 Cat Food by Price Band 2020
  • Table 39 Sales of Cat Food by Category: Volume 2016-2021
  • Table 40 Sales of Cat Food by Category: Value 2016-2021
  • Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
  • Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
  • Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
  • Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
  • Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
  • Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
  • Table 48 Distribution of Cat Food by Format: % Value 2016-2021
  • Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
  • Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
  • Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
  • Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

KEY DATA FINDINGS
2021 IMPACT
  • Growing interest in small tropical fish boosts sales of fish food in 2021
  • E-commerce benefits from minimal store-based retailing competition and offer of wide range
  • Turtles and tortoises increasingly popular but insects pose some competition as pets

RECOVERY AND OPPORTUNITIES
  • Fish food drives overall growth, with easy-care and decorative fish appealing to many
  • Little interest in pet birds in urban or rural areas
  • E-commerce set to further extend dominance in forecast period

CATEGORY INDICATORS
  • Table 53 Other Pet Population 2016-2021

CATEGORY DATA
  • Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 55 Sales of Other Pet Food by Category: Value 2016-2021
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
  • Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
  • Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
  • Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
  • Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
  • Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
  • Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
  • Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

KEY DATA FINDINGS
2021 IMPACT
  • Cat owners trade up in cat food but trade down in cat litter
  • Low-priced and private label products gain share as range broadens
  • Focus on pet healthcare intensifies during COVID-19 pandemic, as owners seek to boost pets’ immune systems

RECOVERY AND OPPORTUNITIES
  • Pet healthcare will see growing demand thanks to humanisation trend and ageing pet population
  • E-commerce will further extend share thanks to offer of extensive range
  • Pet toilet pads gain share from beauty products and accessories

CATEGORY DATA
  • Table 66 Sales of Pet Products by Category: Value 2016-2021
  • Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
  • Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
  • Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
  • Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
  • Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
  • Table 72 Distribution of Pet Products by Format: % Value 2016-2021
  • Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
  • Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026