The Travel in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
List of Content and Tables
the Fascinating Italian "dolce Vita"
the Rise of the Online Channel
Low-cost Airlines and the Sharing Economy Drive Growth
Giving Travellers More Flexibility
Positive Forecasts for the Future
Summary 1 Destination Italy: SWOT
Table 1 Annual Leave: Volume 2012-2017
Table 2 Travellers by Age: Number of People 2012-2017
Table 3 Seasonality: Number of People 2012-2017
Table 4 Leisure Outbound Demographics: Number of Trips 2012-2017
Table 5 Other Transport Sales: Value 2012-2017
Table 6 Other Transport Online Sales: Value 2012-2017
Table 7 Forecast Other Transport Sales: Value 2017-2022
Table 8 Forecast Other Transport Online Sales: Value 2017-2022
Table 9 Activities: Value 2012-2017
Table 10 Forecast Activities: Value 2017-2022
Summary 2 Research Sources
Table 11 Inbound Arrivals: Number of Trips 2012-2017
Table 12 Inbound Arrivals by Country: Number of Trips 2012-2017
Table 13 Inbound City Arrivals 2012-2017
Table 14 Inbound Receipts: Value 2012-2017
Table 15 Leisure Inbound Demographics: Number of Trips 2012-2017
Table 16 Forecast Inbound Arrivals: Number of Trips 2017-2022
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2017-2022
Table 18 Forecast Inbound Receipts: Value 2017-2022
Table 19 Domestic Trips by Destination: Number of Trips 2012-2017
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2012-2017
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2012-2017
Table 22 Domestic Expenditure: Value 2012-2017
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2017-2022
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2017-2022
Table 25 Forecast Domestic Expenditure: Value 2017-2022
Table 26 Outbound Departures: Number of Trips 2012-2017
Table 27 Outbound Departures by Destination: Number of Trips 2012-2017
Table 28 Outbound Expenditure: Value 2012-2017
Table 29 Forecast Outbound Departures: Number of Trips 2017-2022
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2017-2022
Table 31 Forecast Outbound Expenditure: Value 2017-2022
Table 32 Airlines Sales: Value 2012-2017
Table 33 Airlines Online Sales: Value 2012-2017
Table 34 Airlines: Passengers Carried 2012-2017
Table 35 Airlines NBO Company Shares: % Value 2013-2017
Table 36 Charter Airlines Brands by Key Performance Indicators 2017
Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2017
Table 38 Schedule Airlines Brands by Key Performance Indicators 2017
Table 39 Forecast Airlines Sales: Value 2017-2022
Table 40 Forecast Airlines Online Sales: Value 2017-2022
Table 41 Car Rental Sales: Value 2012-2017
Table 42 Car Rental Online Sales: Value 2012-2017
Table 43 Structure of Car Rental Market 2012-2017
Table 44 Car Rental NBO Company Shares: % Value 2013-2017
Table 45 Car Rental Brands by Key Performance Indicators 2017
Table 46 Forecast Car Rental Sales: Value 2017-2022
Table 47 Forecast Car Rental Online Sales: Value 2017-2022
Table 48 Lodging Sales: Value 2012-2017
Table 49 Lodging Online Sales: Value 2012-2017
Table 50 Hotels Sales: Value 2012-2017
Table 51 Hotels Online Sales: Value 2012-2017
Table 52 Other Lodging Sales: Value 2012-2017
Table 53 Other Lodging Online Sales: Value 2012-2017
Table 54 Lodging Outlets: Units 2012-2017
Table 55 Lodging: Number of Rooms 2012-2017
Table 56 Lodging by Incoming vs Domestic: % Value 2012-2017
Table 57 Hotels NBO Company Shares: % Value 2013-2017
Table 58 Hotel Brands by Key Performance Indicators 2017
Table 59 Forecast Lodging Sales: Value 2017-2022
Table 60 Forecast Lodging Online Sales: Value 2017-2022
Table 61 Forecast Hotels Sales: Value 2017-2022
Table 62 Forecast Hotels Online Sales: Value 2017-2022
Table 63 Forecast Other Lodging Sales: Value 2017-2022
Table 64 Forecast Other Lodging Online Sales: Value 2017-2022
Table 65 Forecast Lodging Outlets: Units 2017-2022
Table 66 Intermediaries Sales: Value 2012-2017
Table 67 Intermediaries Corporate Business Online Sales: Value 2012-2017
Table 68 Intermediaries Leisure Online Sales: Value 2012-2017
Table 69 Intermediaries NBO Company Shares: % Value 2013-2017
Table 70 Forecast Intermediaries Sales: Value 2017-2022
Table 71 Forecast Intermediaries Corporate Business Online Sales: Value 2017-2022
Table 72 Forecast Intermediaries Leisure Online Sales: Value 2017-2022
Mobile Travel Sales To Residents
Table 73 Online Travel Sales to Residents: Value 2012-2017
Table 74 Mobile Travel Sales to Residents: Value 2012-2017
Table 75 Forecast Online Travel Sales to Residents: Value 2017-2022
Table 76 Forecast Mobile Travel Sales to Residents: Value 2017-2022
The bad shape of the economy was the main negative factor affecting the Italian travel and tourism industry in 2005, and resulted in zero growth in tourism spending.
After the introduction of the euro, prices rose sharply, which affected disposable income and the holiday budgets of Italian families. Moreover, incoming tourism has been heavily affected by the difficulties of other European economies – especially the German and French. Incoming tourism from Japan also decreased considerably in 2005. Declining numbers of tourists from these countries were only partly balanced by increased arrivals from new emerging countries, such as China, Russia and new EU members.
Shorter domestic holidays
Domestic tourists seem to be more cautious when choosing their holidays. However, even in the presence of economic uncertainty and reductions in disposable income, Italians are not prepared to give up their holidays completely, but instead opt to take shorter breaks. Italians are now more likely to take shorter holidays more frequently than the traditional 1-month holiday in August, which were very popular some years ago.
Increasing competition from new tourist destinations
Incoming tourism has been through a very difficult period in Italy. The country has difficulties in fully exploiting its huge potential in the holiday environment, and lost ground compared with France, Spain and the United States, falling in the WTO inbound tourism rankings from fourth to fifth position in 2005.
Moreover, especially as far as seaside resorts are concerned, Italy’s higher prices resulted in tourists preferring other Mediterranean destinations, such as Croatia, Slovenia, Spain or Greece, all offering lower prices. Also emerging destinations, such as Egypt, Turkey, Morocco and Tunisia, attracted a high flow of tourists thanks to their more attractive prices.
Innovation and service to gain Italian customers
The main trend in the Italian holiday market in 2005 was the growth of individualism and the increased popularity of flexibility when booking holidays. This process has been accelerated by the steady growth of purchases via the Internet by Italians, encouraged by the expansion of broadband technology in private homes, and the success of financial tools created for the Internet such as pre-paid cards.
Also, linked to the rising usage of the Internet is the increasing awareness of Italian tourists, who gather information from several sources and carefully evaluate the possibilities before deciding how to spend their money.
New challenges and opportunities
Large travel retail companies are now realising that only by being innovative and offering a higher quality service will they manage to remain competitive in these challenging times. Only customer satisfaction-oriented companies will survive the changing and increasingly tough competitive environment in the industry.
Alongside value for money, the demand for service, advice and safety are on the rise. There is huge scope for success for companies that are able to satisfy these demands.
2005 witnessed in Italy the strong growth of low-cost carriers and of tourists’ faith in them. This was only one of the factors that contributed to the crisis faced by Alitalia in 2005. The company appeared very determined to maintain its leading position in international air transport, by increasing the quality of its service. The recovery plan continued in 2005, together with the consolidation of strategic alliances and substantial advertising investments.
In 2005 Starwood Hotels in travel accommodation, Avis and Hertz in car rental, and Alpitour among tour operators, confirmed their leading positions in the Italian travel and tourism industry.
Focus on promoting Italy
Starting with the Winter Olympics in Turin, 2006 is forecast to see a recovery in the Italian tourism environment, both in terms of trips and tourism expenditure. A National Tourism website is to be launched in 2006, with the main purpose of advertising the “Italy” trademark abroad. In addition to this, the recently created National Committee for Tourism (Comitato Nazionale per il Turismo) will begin operating in 2006. These tools aim to more effectively promote Italian tourism abroad.
Moreover, the enlargement of the European Union and the opening of China to the west are expected to be additional factors boosting leisure and business travel to Italy over the forecast period, also due to its popularity among these countries. At the same time, an expected improvement to the performance of the Italian economy should benefit both domestic and outgoing tourism.
- Accor Group
- Air France Group SA
- AirOne SpA
- Alpitour SpA
- Atahotels SpA
- Avis Autonoleggio SpA
- Blu Vacanze SpA
- Boscolo Tours SpA
- British Airways Plc
- Buon Viaggio SpA
- Cisalpina Tours SpA
- Cit Travel SpA
- Costa Crociere SpA
- Deutsche Lufthansa AG
- España SA
- EuropCar Italia SpA
- Europcar Italia SpA
- Giramondo SpA
- Hertz Italiana SRL
- Hotelplan Swiss Group Ltd
- Hotels Group Plc
- I Viaggi del Ventaglio SpA
- IBERIA - Líneas Aéreas de
- Italy By Car SpA
- Jolly Hotels Grouppo SpA
- Le Meridien Hotels & Resorts Ltd
- Maggiore SpA
- Meridiana SpA
- ParmaTour SpA
- Resorts Worldwide Inc
- Ryanair Holdings Plc
- Starhotels SpA
- Starwood Hotels &
- Teorema Tour SpA
- Volare Group SpA
- Win Rent SpA