Beer in Austria

Volume sales of beer declined marginally in 2024, with the off-trade being hardest hit in terms of volume sales. By contrast, on-trade consumption was flat following the rebound in post-pandemic sales. The long-term trend towards lower beer consumption and drinking less alcohol is taking its toll on the beer category, driven by rising health awareness, especially among younger generations. Cultural shifts are also underway as alcohol is becoming less socially accepted in many areas of life.

The Beer in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.