Beer in Bulgaria

Beer volume sales in Bulgaria registered most growth in 2024, supported by a growing preference for lower-alcohol drinks and an extended, hotter summer season that encouraged greater consumption. In addition, the country's legal drinking age population remained relatively stable after years of decline, while inbound tourism exceeded outbound travel, further boosting domestic consumption.

The Beer in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.