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Beer in Greece

  • ID: 63810
  • Report
  • September 2020
  • Region: Greece
  • 36 pages
  • Euromonitor International
The first quarter of 2019 witnessed relatively poor beer sales, lower than the previous year’s expectations. The second quarter registered even weaker sales, given the uncertainty prior to the elections, coupled with unfavourable weather conditions. Consumption, however, increased in the third quarter, with the election results having a positive impact as the New Democracy government is regarded as far more market friendly than Syriza, the previous governing party.

The Beer in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
HEADLINES

PRE-COVID-19 PERFORMANCE
  • A year of two halves for beer sales in 2019
  • Strong growth for non-alcoholic beer as the health trend grows
  • Anheuser-Busch InBev to change distributor in 2020
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within beer
  • Recovery and opportunities
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2019
  • Table 1 Number of Breweries 2014-2019
CATEGORY DATA
  • Table 2 Sales of Beer by Category: Total Volume 2014-2019
  • Table 3 Sales of Beer by Category: Total Value 2014-2019
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 5 Sales of Beer by Category: % Total Value Growth 2014-2019
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 10 GBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 11 NBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2016-2019
  • Table 13 Forecast Sales of Beer by Category: Total Volume 2019-2024
  • Table 14 Forecast Sales of Beer by Category: Total Value 2019-2024
  • Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • Moribund growth for alcoholic drinks in 2019 after the improvement in confidence in 2018
  • International brewers continue to lead alcoholic drinks in 2019
  • Strong rebound for on-trade sales over the forecast period
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 17 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
  • Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 20 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 3 Research Sources
Note: Product cover images may vary from those shown
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