Beer in Greece

Beer in Greece registered fast total volume sales growth in 2024. It remained the largest category in alcoholic drinks and posted fast growth in both on- and off-trade volume sales at the end of the review period. Off-trade volume growth was faster than on-trade volume growth in 2024, albeit from a slightly lower base. This was due to an increase in home consumption amidst heavy strain on disposable income, with inflation having a significant impact on discretionary spending.

The Beer in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.