Beer in Ireland

Volume sales of beer decreased in Ireland in 2024, impacted by the broader decline in alcohol consumption. This decline is driven by growing health consciousness, legislative measures, and shifting social habits, particularly among younger generations. The continued closure of pubs and restaurants, due to rising operating costs and reduced consumer spending in the on-trade channel, is further dampening sales.

The Beer in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.