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Carbonates in Turkey

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    Report

  • 33 Pages
  • December 2025
  • Region: Turkey
  • Euromonitor International
  • ID: 63854
In 2025, off-trade volume sales of carbonates grew in Turkey, led by cola and reduced-sugar variants, reflecting rising consumer interest in healthier beverages. Innovation in low- and no-sugar options, premium mixers such as tonic water, and natural ingredient formulations drove growth, especially among younger, health-conscious consumers.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Carbonates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health trends and local brands drive growth in carbonates during 2025
INDUSTRY PERFORMANCE
  • Health-driven reformulation supports ongoing growth for carbonates in Turkey
  • Reduced-sugar innovation and premium mixers fuel dynamic growth across carbonates
WHAT’S NEXT?
  • Economic recovery, innovation and easing boycotts are set to support growth in carbonates
  • Manufacturers are expected to invest further in automation, energy-efficient manufacturing
  • Health-led reformulation will drive future demand for reduced-sugar and naturally positioned carbonates
COMPETITIVE LANDSCAPE
  • Coca-Cola Içecek retains its leadership despite share losses linked to boycotts
  • Private label gains momentum as boycotts and localisation trends shift demand away from global brands
CHANNELS
  • Small local grocers remains the leading channel but continues to lose ground to modern retail
  • Discounters accelerates channel shift through rapid expansion, strong promotions and private label
CATEGORY DATA
  • Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 5 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 6 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
  • Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
  • Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN TURKEY
EXECUTIVE SUMMARY
  • Health, innovation and the rise of private label shapes the performance of soft drinks in Turkey
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Bottled water and RTD beverages drive off-trade volume growth for soft drinks in Turkey
  • Rising demand for healthier, functional options shapes soft drinks in 2025
  • Some consumers migrate away from multinational players, boosting the performance of local brands
WHAT’S NEXT?
  • Healthy, innovative and premium options are set to support growth over the forecast period
  • The rise of health-conscious lifestyles is set to shape product innovation in soft drinks
  • International brands should regain strength as boycotts start to decline
COMPETITIVE LANDSCAPE
  • Coca-Cola Içecek faces challenges yet retains its leadership in 2025
  • Beypazari and local players lead volume growth in soft drinks in Turkey
CHANNELS
  • Supermarkets strengthen its lead as a key soft drinks distribution channel in 2025
  • Retail e-commerce emerges as the fastest-growing distribution channel in 2025
  • Off-trade leads soft drinks sales while on-trade gains momentum
MARKET DATA
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2020-2025
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2020-2025
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 31 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Turkey
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources