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Concentrates in Hungary

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    Report

  • 32 Pages
  • December 2025
  • Region: Hungary
  • Euromonitor International
  • ID: 63860
In 2025, concentrates in Hungary remained supported by their core strength: delivering affordable volume at a time when many other soft drinks categories are still carrying elevated unit prices. Even as overall soft drinks inflation slowed and consumers gradually became less price-sensitive, concentrates retained a clear price-per-litre advantage compared with ready-to-drink alternatives.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affordability and familiarity keep concentrates relevant
INDUSTRY PERFORMANCE
  • Concentrates maintain growth as value proposition holds firm
  • Liquid concentrates remain the growth engine
WHAT’S NEXT?
  • Steady, value-led growth expected over the forecast period
  • Innovation in flavours, formats and healthier recipes
  • Local champions to remain at the heart of category development
COMPETITIVE LANDSCAPE
  • Pölöskei and Bolero set the tone in liquid and powder segments
  • New powder entrants intensify competition and expand choice
CHANNELS
  • Modern grocery remains the core route to market
  • Discounters surge while e-commerce builds from a low base
  • Concentrates Conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 3 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN HUNGARY
EXECUTIVE SUMMARY
  • 2025 sees the soft drinks market recover as inflation eases and innovation regains momentum
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Healthier formulations, innovation cycles, and small but dynamic categories propel growth in 2025
  • Value remains central as shoppers remain price conscious despite improving sentiment
WHAT’S NEXT?
  • Stable growth ahead as innovation, lifestyle shifts, and improved purchasing power support the forecast outlook
  • Brand owners intensify activity through product diversification and marketing investment
  • Niche categories emerge as innovation engines for the future
COMPETITIVE LANDSCAPE
  • Coca-Cola HBC Hungary Kft maintains leadership through portfolio breadth, investment and strong execution
  • Szentkirályi-Kékkúti Asványvíz Kft stands out as the most dynamic performer
  • Private label remains essential for budget-conscious households
CHANNELS
  • Hypermarkets remain the leading channel, though share continues to erode
  • E-commerce accelerates from a low base, driven by convenience and improved digital infrastructure
  • Discounters gain ground as shoppers seek value-driven propositions
  • Foodservice vs retail split
MARKET DATA
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Hungary
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 2 Research Sources