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Concentrates in Vietnam

  • ID: 63870
  • Report
  • December 2019
  • Region: Vietnam
  • 25 pages
  • Euromonitor International
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Despite strong growth over the review period, sales of concentrates remained limited in 2019. Vietnamese consumers prefer RTD versions of soft drinks which can be consumed with a minimum of fuss and without the need to mix, as is the case with concentrates. Consumers are increasingly suffering from a lack of time, given their hectic lifestyles and convenience is an important factor when choosing a soft drink for consumption at home or at work.

The author's Concentrates in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Concentrates in Vietnam

List of Contents and Tables
Headlines
Prospects
Limited Demand for Concentrates As Consumers Prefer Rtd Soft Drinks
Liquid Concentrates Remains A Niche
Instant Ice Tea Powder Concentrates Are Increasingly Popular
Competitive Landscape
Nestlé Vietnam Extends Its Share
International Companies Continue To Characterise Powder Concentrates
Domestic Players Focus on Liquid Concentrates
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 3 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 6 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 7 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 8 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 9 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 10 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 11 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 12 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 13 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 14 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 16 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 17 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Executive Summary
Ongoing Strong Growth for Soft Drinks in Vietnam
Health and Wellness Trend Shapes Soft Drinks Growth
Suntory PepsiCo Vietnam Beverage Co Strengthens Its Lead
Active Year for New Product Development
Positive Outlook for the Forecast Period
Market Data
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 28 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 29 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 30 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 31 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Vietnam
Sources
Summary 2 Research Sources
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