Concentrates in Vietnam

In 2025, concentrates in Vietnam saw positive off-trade volume growth, driven by affordability and accessibility, although economic instability caused a slight deceleration. Powder concentrates remained popular for their low price, while liquid formats, offering convenience and new tropical fruit flavours with added health benefits, showed the most dynamic growth. Nestlé Vietnam, with Nestea, led the competitive landscape, leveraging extensive distribution and strategic campaigns.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Concentrates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.