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Hot Drinks in France

  • ID: 63908
  • Report
  • Region: Europe, France
  • 33 Pages
  • Euromonitor International
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Hot drink’s largest category in France, coffee, continued to be characterised by the shift from standard fresh ground coffee to fresh ground coffee pods. Requiring a lower quantity of coffee per serving compared with ground coffee, the growth of fresh ground coffee pods translated into downward pressure on retail volume sales, but upward pressure on unit price, leading to stronger current value growth.

The Hot Drinks in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOT DRINKS IN FRANCE

List of Contents and Tables
Executive Summary
Downward Pressure on Hot Drinks' Volume Persists, But Value Grows
Consumers Favour Healthier, Premium and More Convenient Options
Leading Brands Increase Marketing Efforts But Smaller Brands Flourish
Unilever Launches Pure Leaf, While Douwe Egberts Expands Grand'mère
Growth of Capsules in Both Coffee and Tea Will Slow
Market Data
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Fresh Ground Coffee Pods Will Remain Dynamic
Interest in Fresh Coffee Beans and Speciality Coffee Will Continue To Grow
Instant Coffee To Remain Resilient in Face of Competition
Competitive Landscape
Douwe Egberts France Places Pressure on Nestlé France
Nestlé Brands Continue To Anchor Their Points of Differentiation
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2013-2018
Table 27 Retail Sales of Coffee by Category: Value 2013-2018
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 29 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 32 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 33 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023
Headlines
Prospects
Outlook for Black Tea Remains Gloomy
Health and Wellness Perceptions Will Boost Fruit/herbal and Green Tea
Grocery Retailers Will Need To Guard Against the Growth of Specialists
Competitive Landscape
Unilever France Expands Elephant and Launches Pure Leaf
Leading Companies Continue To Lose Share To Smaller Players
Category Data
Table 39 Retail Sales of Tea by Category: Volume 2013-2018
Table 40 Retail Sales of Tea by Category: Value 2013-2018
Table 41 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 42 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 44 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 45 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 46 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Long-term Prospects Remain Limited As Health Concerns Persist
Other Plant-based Hot Drinks Struggles To Expand Outside Its Core Target
Addressing Health Concerns Will Be Important To Limit the Decline
Competitive Landscape
Nestlé France Remains Leader, Supported by Renewed Activation
Carambar & Co Is Formed and Relaunches Poulain
Category Data
Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 50 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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Profound changes in consumption habits confirmed in 2005
France, a coffee drinking nation, seems to be beginning to swap its traditional favourite for a healthier variant, tea. The overall hot drinks market is mature, with volume sales of both coffee and other hot drinks stagnant or declining in 2005, while tea sales increased both in volume and value terms.

Innovation in the form of coffee pods is the hope for coffee
The coffee pods revolution is driving coffee sales. Although coffee pods were launched only relatively recently, their dynamism has rejuvenated fresh ground coffee sales and stimulated new marketing activity. Alongside this coffee innovation, the expansion of coffee bars has been surprisingly quick and will help in changing the way the French traditionally drink their coffee, with the “on-the-go” trend and the development of new coffee types that are less strong and sweeter being two major changes.

Tea manufacturers have been the most innovative in terms of product content and packaging, developing new flavours in the delicacy trend to seduce young consumers, but also female consumers, who reacted positively to another successful fashion in 2005, the healthy positioning.

Other hot drinks manufacturers have also tried to reposition their products as healthier, new products with added elements, such as vitamin or cereals, launched, and dual marketing strategies targeting both parents and children applied.

Health and fair-trade markets attract new players
Whereas health benefits were associated with a small number of brands a few years ago, most of which were specialised in fruit/herbal tea, health benefits have spread to the whole market from coffee with more decaffeinated variants to other plant-based drinks.

Fair-trade products are increasingly successful, alongside the organic market. Although the market was led by small companies and a restricted number of private label products, larger manufacturers are now entering this niche.

However, fair-trade products remained expensive and attracted only a small base of consumers.

Need to recruit new consumers
The three sectors will have to enlarge their consumer bases to develop further in the future. Coffee manufacturers have targeted young consumers with pods and instant speciality coffees, while tea manufacturers have introduced tea flavours to appeal to younger consumers used to sweeter tastes. This focus on the young consumer group is due to the decline within this segment of the population of hot drinks consumption.

Multinationals lead the market
There were few changes in 2005 within the competitive environment, with the top brands keeping their positioning in each sector. Consequently, Kraft maintained its leading position in the coffee market, although Douwe Egberts, its direct competitor has been performing well since the introduction of Senseo.

Nestlé has remained the leader in its core markets of instant coffee and other drinks.

The tea market was driven by Unilever with the Lipton brand, even if the company lost share in black standard tea as a result of changes in consumer tastes as French consumers become “more expert” in tea. Foods International has used this opportunity to strengthen its position as the second biggest company in the French tea business.
Note: Product cover images may vary from those shown
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