Hot Drinks in France

  • ID: 63908
  • Report
  • Region: Europe, France
  • 28 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Astra-Fralib SA
  • Cadbury France SA
  • Douwe Egberts France SA
  • Kraft Foods France SA
  • Legal SA
  • Nestlé France SA
  • MORE
Theoretically, hot drinks is a mature market due to the declining habit of taking breakfast at home and the preference of younger consumers for soft drinks. Even so, although overall volume sales of hot drinks waned slightly in 2017, retail value sales achieved good growth. Other than the ongoing contribution from fresh ground coffee pods, which continued to bring added value to other hot drinks, this stemmed from a strong performance of tea, more particularly green tea and fruit/herbal tea.

The Hot Drinks in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Astra-Fralib SA
  • Cadbury France SA
  • Douwe Egberts France SA
  • Kraft Foods France SA
  • Legal SA
  • Nestlé France SA
  • MORE
HOT DRINKS IN FRANCE

List of Contents and Tables
  • Executive Summary
  • Hot Drinks Fares Rather Well Despite the Declining Tradition of Breakfast at Home
  • Pods Everywhere
  • Nestlé France Fends Off Aggressive Competitors
  • Innovation Focuses on Pure Origin and Colours
  • Popularisation of Premium Concepts
  • Market Data
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Metal Pods To Expand in Modern Grocery Retailers
  • the French Also Want A Real Espresso at Home
  • Logical Decline for Standard Fresh Ground Coffee But Not for Instant Coffee
  • Competitive Landscape
  • Nestlé France Strikes Back With Vertuo
  • Café Royal A Success
  • Douwe Egberts France Attacks on All Fronts
  • Category Data
  • Table 26 Retail Sales of Coffee by Category: Volume 2012-2017
  • Table 27 Retail Sales of Coffee by Category: Value 2012-2017
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2012-2017
  • Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
  • Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
  • Table 32 NBO Company Shares of Coffee: % Retail Value 2013-2017
  • Table 33 LBN Brand Shares of Coffee: % Retail Value 2014-2017
  • Table 34 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
  • Table 35 Forecast Retail Sales of Coffee by Category: Value 2017-2022
  • Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
  • Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
  • Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022
  • Headlines
  • Prospects
  • Premiumisation, Healthy Mixes and Flavours: Ongoing Growth for Tea
  • the Fever of Pods To Sweep Across Tea
  • Fashionable Infusions Replace Grandmother's Herbal Tea
  • Competitive Landscape
  • Lipton Partly Wins Its Gamble on Tea Pods
  • Premium Domestic Brands Continue To Take Off
  • Battle of Colours on the Shelves for Herbal Tea
  • Category Data
  • Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
  • Table 40 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
  • Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
  • Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
  • Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
  • Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
  • Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
  • Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Condemned To Wane As Most Products Are Traditionally Consumed During Breakfast at Home
  • Competition From Packaged Food
  • Chicory Benefits From A Loyal Consumer Base
  • Competitive Landscape
  • Nestlé France Has Nothing To Be Ashamed of
  • Nutrial and Leroux Also Fare Rather Well
  • Category Data
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Astra-Fralib SA
  • Cadbury France SA
  • Douwe Egberts France SA
  • Kraft Foods France SA
  • Legal SA
  • Nestlé France SA
  • MORE
Profound changes in consumption habits confirmed in 2005
France, a coffee drinking nation, seems to be beginning to swap its traditional favourite for a healthier variant, tea. The overall hot drinks market is mature, with volume sales of both coffee and other hot drinks stagnant or declining in 2005, while tea sales increased both in volume and value terms.

Innovation in the form of coffee pods is the hope for coffee
The coffee pods revolution is driving coffee sales. Although coffee pods were launched only relatively recently, their dynamism has rejuvenated fresh ground coffee sales and stimulated new marketing activity. Alongside this coffee innovation, the expansion of coffee bars has been surprisingly quick and will help in changing the way the French traditionally drink their coffee, with the “on-the-go” trend and the development of new coffee types that are less strong and sweeter being two major changes.

Tea manufacturers have been the most innovative in terms of product content and packaging, developing new flavours in the delicacy trend to seduce young consumers, but also female consumers, who reacted positively to another successful fashion in 2005, the healthy positioning.

Other hot drinks manufacturers have also tried to reposition their products as healthier, new products with added elements, such as vitamin or cereals, launched, and dual marketing strategies targeting both parents and children applied.

Health and fair-trade markets attract new players
Whereas health benefits were associated with a small number of brands a few years ago, most of which were specialised in fruit/herbal tea, health benefits have spread to the whole market from coffee with more decaffeinated variants to other plant-based drinks.

Fair-trade products are increasingly successful, alongside the organic market. Although the market was led by small companies and a restricted number of private label products, larger manufacturers are now entering this niche.

However, fair-trade products remained expensive and attracted only a small base of consumers.

Need to recruit new consumers
The three sectors will have to enlarge their consumer bases to develop further in the future. Coffee manufacturers have targeted young consumers with pods and instant speciality coffees, while tea manufacturers have introduced tea flavours to appeal to younger consumers used to sweeter tastes. This focus on the young consumer group is due to the decline within this segment of the population of hot drinks consumption.

Multinationals lead the market
There were few changes in 2005 within the competitive environment, with the top brands keeping their positioning in each sector. Consequently, Kraft maintained its leading position in the coffee market, although Douwe Egberts, its direct competitor has been performing well since the introduction of Senseo.

Nestlé has remained the leader in its core markets of instant coffee and other drinks.

The tea market was driven by Unilever with the Lipton brand, even if the company lost share in black standard tea as a result of changes in consumer tastes as French consumers become “more expert” in tea. Foods International has used this opportunity to strengthen its position as the second biggest company in the French tea business.
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Companies Mentioned Include:
- Kraft Foods France SA
- Nestlé France SA
- Douwe Egberts France SA
- Unilever Bestfoods France SA
- Segafredo Zanetti SA
- Lavazza France Sarl
- Foods International SA
- Legal SA
- Cadbury France SA
- Bestfoods France SA
- Leroux SA
- Solinest SA
- Distriborg France
- Ricola AG
- Novartis France SAS
- Tetley Group Ltd, The
- Astra-Fralib SA
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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