Hot Drinks in Germany

  • ID: 63909
  • Report
  • Region: Europe, Germany
  • 35 Pages
  • Euromonitor International
1 of 5

FEATURED COMPANIES

  • Alois Dallmayr oHG
  • Castle Tea Co GmbH
  • Krüger GmbH & Co KG
  • Lavazza Deutschland GmbH
  • Nestlé Deutschland AG
  • Teekanne GmbH
  • MORE
The hot drinks market in Germany performed well in 2017, benefiting from stronger demand for healthy beverages and a wide range of options which can be prepared quickly, thus suiting the busy lifestyles of the working population. In addition, more consumers were willing to try new flavours and specialities, which are providing new taste experiences.

The Hot Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Alois Dallmayr oHG
  • Castle Tea Co GmbH
  • Krüger GmbH & Co KG
  • Lavazza Deutschland GmbH
  • Nestlé Deutschland AG
  • Teekanne GmbH
  • MORE
HOT DRINKS IN GERMANY

List of Contents and Tables
  • Executive Summary
  • German Hot Drinks Market Performs Well in 2017
  • Fresh Coffee Beans Records Double-digit Growth Thanks To the Rising Household Penetration of Espresso Machines
  • Small Companies Innovate While Larger Producers Remain More Conservative
  • Focus of Product Innovation on Labelling and New Flavours
  • Hot Drinks Expected To Perform Well Over the Forecast Period
  • Market Data
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • More Consumers Are Opting for Espresso Machines
  • Sustainability and Authenticity Becoming More Important in the Purchasing Decision
  • Fresh Ground Coffee Pods Expected To Mature
  • Competitive Landscape
  • Jacobs Douwe Egberts Remains the Leading Player
  • Domestic Manufacturers Lead Standard Fresh Ground Coffee
  • Small Artisanal Coffee Roasters Thrive
  • Category Data
  • Table 26 Retail Sales of Coffee by Category: Volume 2012-2017
  • Table 27 Retail Sales of Coffee by Category: Value 2012-2017
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2012-2017
  • Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
  • Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
  • Table 32 NBO Company Shares of Coffee: % Retail Value 2013-2017
  • Table 33 LBN Brand Shares of Coffee: % Retail Value 2014-2017
  • Table 34 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
  • Table 35 Forecast Retail Sales of Coffee by Category: Value 2017-2022
  • Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
  • Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
  • Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022
  • Headlines
  • Prospects
  • Other Tea Expected To Gain Ground Over the Forecast Period
  • Tea Set To Benefit Further From the Health and Wellness Trend
  • More Consumers Expected To Appreciate Sustainability in Tea Production
  • Competitive Landscape
  • Teekanne and Ostfriesische Tee Gesellschaft Remain the Leading Players
  • Tea Company 5 Cups and Some Sugar Starts Working With Restaurant Chain Vapiano
  • Innovation Remains Difficult in Tea But It Is the Key To Success
  • Category Data
  • Table 39 Retail Sales of Tea by Category: Volume 2012-2017
  • Table 40 Retail Sales of Tea by Category: Value 2012-2017
  • Table 41 Retail Sales of Tea by Category: % Volume Growth 2012-2017
  • Table 42 Retail Sales of Tea by Category: % Value Growth 2012-2017
  • Table 43 NBO Company Shares of Tea: % Retail Value 2013-2017
  • Table 44 LBN Brand Shares of Tea: % Retail Value 2014-2017
  • Table 45 Forecast Retail Sales of Tea by Category: Volume 2017-2022
  • Table 46 Forecast Retail Sales of Tea by Category: Value 2017-2022
  • Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
  • Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Children Remain the Prime Consumers of Other Hot Drinks
  • Chocolate-based Flavoured Powder Drinks Records Positive Growth in 2017 But Is Expected To Decline From 2018 Onwards
  • Malt-based Hot Drinks Continue To Be Viewed As A Viable Alternative To Coffee
  • Competitive Landscape
  • Nestlé Deutschland and Carambar & Co the Leading Players
  • Very Limited Manufacturer Activity Due To A Lack of Interest From Consumers
  • Possible Opportunities for New Players
  • Category Data
  • Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
  • Table 50 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
  • Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
  • Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
  • Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
  • Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5

FEATURED COMPANIES

  • Alois Dallmayr oHG
  • Castle Tea Co GmbH
  • Krüger GmbH & Co KG
  • Lavazza Deutschland GmbH
  • Nestlé Deutschland AG
  • Teekanne GmbH
  • MORE
Declining demand for hot drinks

The demand for hot drinks significantly declined in 2005. This decline was mainly caused by the poor performance of coffee, which accounts for by far the largest proportion of hot drinks volume sales. Coffee suffers from changing consumer habits and an unhealthy image. Furthermore, strongly growing coffee prices contributed to the decline in 2005. Overall tea sales remained stable in 2005, with a shift in demand from black tea to fruit and herbal tea. Sales of other hot drinks, which are mainly targeted at children, are also declining, mainly due to a declining birth rate and the unhealthy image of the products.

Exploding coffee prices result in value growth

Due to a more than 25% price increase for fresh coffee, value sales of hot drinks grew strongly in 2005. Following big price rises for raw coffee on the world market, the leading manufacturers almost simultaneously implemented price increases at the beginning of 2005. The discounters followed and also raised prices for their private label products. These figures show that most consumers do not want to do without coffee and therefore accept the higher prices for coffee. Although all manufacturers raised prices in 2005, the coffee sector is highly competitive and prices are still under pressure. Coffee is a product that is typically featured in a significant number of promotions in Germany. Discounters and supermarkets use big price cuts for coffee to attract consumers into their stores. Due to the strong competition in the retail sector, supermarkets and discounters try hard to undercut each other. Around 80% of fresh coffee sales are made via price promotions.

Coffee pods the winner in 2005

Coffee pods were the clear winner in 2005. In a declining sector, volume sales of coffee pods almost tripled, albeit from a small base. More and more consumers prefer coffee pods instead of standard coffee due to their inherent convenience factor. A coffee pod machine is not only much quicker than a standard coffee machine. Manufacturers also emphasise the better taste and the individuality of coffee pods. In 2005, volume sales of coffee pods were also boosted by the introduction of several individual pod systems by the leading coffee companies. Manufacturers are very interested in the success of coffee pods as they are much more expensive than filter coffee and consumers of these products are less price sensitive.

Fruit/herbal tea displaces black tea

In tea, there is still a clear trend towards the growing popularity of fruit/herbal tea at the expense of classic black teas. While volume sales of black tea declined in 2005, fruit/herbal tea grew slightly. Herbal tea in particular is benefiting from the growing health consciousness of German consumers. Both fruit and herbal teas also attract more and more consumers as a caffeine-free alternative to black tea and coffee. The plethora of flavours available is also increasingly appealing to German consumers. In recent years, the leading manufacturers introduced a wide variety of new flavours. Most new products are mixes of fruit or herbal flavours or exotic single flavours. Manufacturers have also responded to the health and wellness trend and emphasise the health benefits and wellness aspects of their products. Products like camomile and peppermint tea are renowned for their medicinal and health benefits and also play a role as ingredients of the new “wellness teas”, which have come onto the market in recent years.

Kraft Foods and Tchibo lead hot drinks

Kraft Foods and Tchibo are the only two companies with a double-digit value share in overall hot drinks sales. Both companies mainly owe their leading position to their dominance in fresh coffee. While Tchibo is only present in coffee, Kraft Foods is also strong in chocolate-based powder hot drinks. Due to the growing success of private label coffee, the leading manufacturers lost share in 2005.
Note: Product cover images may vary from those shown
5 of 5
Companies Mentioned Include:
- Kraft Foods Deutschland GmbH & Co
- Tchibo Frisch-Röst- Kaffee GmbH
- Nestlé Deutschland AG
- Melitta Unternehmensgruppe Bentz KG
- Ostfriesische Tee Gesellschaft
- Teekanne GmbH
- Alois Dallmayr oHG
- Krüger GmbH & Co KG
- Bad Heilbrunner Reform- Diät-Arznei GmbH & Co
- JJ Darboven Holding AG & Co
- Castle Tea Co GmbH
- Bünting Teehandelshaus GmbH & Co
- Lavazza Deutschland GmbH
Note: Product cover images may vary from those shown
6 of 5
Note: Product cover images may vary from those shown
Adroll
adroll