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Hot Drinks in Germany

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    Report

  • 42 Pages
  • January 2022
  • Region: Germany
  • Euromonitor International
  • ID: 63909
Hot drinks has benefited from Germans spending prolonged periods of time at home in response to the pandemic. In 2021, retail sales are also being supported by the channel shift away from institutional demand, with many Germans now working and studying from home. Therefore, popular hot drinks such as coffee and hot chocolate continue to enjoy further consumption occasions.

The Hot Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

HOT DRINKS IN GERMANY
EXECUTIVE SUMMARY
  • Hot drinks in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
  • CHART 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2016-2021
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
SOURCES
  • Summary 1 Research Sources
COFFEE IN GERMANYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Remote working boosts retail sales of coffee
  • Prices increase significantly
  • Espresso and oat milk are gaining traction
PROSPECTS AND OPPORTUNITIES
  • Shift towards fresh coffee beans will continue
  • Foodservice sales return over the forecast period
  • Sustainability remains a concern and discounter Lidl tests “Eco-Score”
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2016-2021
  • Table 27 Retail Sales of Coffee by Category: Value 2016-2021
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2016-2021
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2016-2021
  • Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021
  • Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2016-2021
  • Table 32 NBO Company Shares of Coffee: % Retail Value 2017-2021
  • Table 33 LBN Brand Shares of Coffee: % Retail Value 2018-2021
  • Table 34 Forecast Retail Sales of Coffee by Category: Volume 2021-2026
  • Table 35 Forecast Retail Sales of Coffee by Category: Value 2021-2026
  • Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026
  • Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026
  • Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2021-2026
TEA IN GERMANYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Shift from institutional sales to retail due to remote working
  • Slow road to recovery for foodservice
  • Tea benefits from heightened health awareness
PROSPECTS AND OPPORTUNITIES
  • Recovery to pre-pandemic conditions unlikely for foodservice in early forecast period
  • Organic tea enters mainstream
  • Players expand portfolios to embrace trend for RTD cold brew tea
CATEGORY DATA
  • Table 39 Retail Sales of Tea by Category: Volume 2016-2021
  • Table 40 Retail Sales of Tea by Category: Value 2016-2021
  • Table 41 Retail Sales of Tea by Category: % Volume Growth 2016-2021
  • Table 42 Retail Sales of Tea by Category: % Value Growth 2016-2021
  • Table 43 NBO Company Shares of Tea: % Retail Value 2017-2021
  • Table 44 LBN Brand Shares of Tea: % Retail Value 2018-2021
  • Table 45 Forecast Retail Sales of Tea by Category: Volume 2021-2026
  • Table 46 Forecast Retail Sales of Tea by Category: Value 2021-2026
  • Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026
  • Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
OTHER HOT DRINKS IN GERMANYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Chocolate-based flavoured powder drinks benefits from home seclusion
  • Players attempt to improve image of products by reducing sugar content or promoting natural labels
  • Clean label and natural ingredients
PROSPECTS AND OPPORTUNITIES
  • Speciality chocolate offers growth opportunities
  • Fortified/functional options to appeal to health-conscious consumers
  • Challenges remain due to sugar content concerns and healthier lifestyles
CATEGORY DATA
  • Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021
  • Table 50 Retail Sales of Other Hot Drinks by Category: Value 2016-2021
  • Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021
  • Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021
  • Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021
  • Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026
  • Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026
  • Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026