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Hot Drinks in Sweden

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    Report

  • 37 Pages
  • December 2025
  • Region: Sweden
  • Euromonitor International
  • ID: 63918
Hot drinks saw a polarised performance in 2025 as value growth rocketed as the price of coffee, tea and cocoa increased, while volume sales declined as these rising costs were passed onto the consumer. Aside from financial pressures, consumers also paid more attention to health and wellness claims, with hot drinks increasingly seen as a way to relax and unwind.

This Hot Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Rising cost of key ingredients a major headache for the market
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Soaring prices put pressure on volume sales in 2025
  • Health and wellness trends continue to influence demand
  • Premiumisation put on hold as prices rise
WHAT’S NEXT?
  • Price stability should help support a return to growth in retail volume terms
  • Increasing competition putting pressure on coffee producers
  • New regulations could put pressure on production costs
COMPETITIVE LANDSCAPE
  • Nestlé retains the lead thanks to its broad coffee portfolio
  • Lavazza thriving thanks to its strong brand image
CHANNELS
  • Supermarkets dominate but economic pressures push shoppers toward discounters
  • Foodservice sales continue to grow
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
COFFEE IN SWEDENKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Record coffee prices hit volume sales in 2025
INDUSTRY PERFORMANCE
  • Soaring prices put a sizeable dent in retail volume sales of coffee in 2025
  • Fresh coffee beans brewing up interest among enthusiasts
WHAT’S NEXT?
  • Swedes expected to retain their love of coffee even as prices rise
  • Coffee companies looking to be more sustainable and efficient
  • Sustainability set to be the focus of marketing and new product development
COMPETITIVE LANDSCAPE
  • Arvid Nordquist benefits from its sustainable and ethical image
  • Private label gains share as prices rise
CHANNELS
  • Supermarkets benefit from offering variety, value and convenience
  • Discounters benefit from their affordable positioning
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 27 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTSTEA IN SWEDENKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Price increases put pressure on volume sales in 2025
INDUSTRY PERFORMANCE
  • Rising prices put a dent in volume sales of tea in 2025
  • Fruit/herbal tea playing an important role in the health and wellness movement
WHAT’S NEXT?
  • Tea sales expected to stagnate
  • Tea companies under pressure to follow more sustainable and ethical practices
  • Health and wellness claims will be key in adding value and driving growth
COMPETITIVE LANDSCAPE
  • Lipton remains the most popular tea brand thanks to its broad portfolio
  • Healthy and affordable tea options see strong growth
CHANNELS
  • Supermarkets continue to dominate sales
  • Supermarkets benefit from a broad range of brands and popular private label lines
CATEGORY DATA
  • Table 37 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 38 Retail Sales of Tea by Category: Value 2020-2025
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTSOTHER HOT DRINKS IN SWEDENKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of other hot drinks under pressure as prices rise and health concerns grow
INDUSTRY PERFORMANCE
  • Cocoa shortages present significant challenges to the market in 2025
  • Unhealthy image puts further pressure on sales of other hot drinks
WHAT’S NEXT?
  • Bleak outlook for other hot drinks
  • Limited innovation expected as demand falls
  • Players could look to promote the health benefits of cocoa to drive sales
COMPETITIVE LANDSCAPE
  • O’Boy continues to dominate a consolidated market
  • Private label the big winner in 2025 as consumers shift to cheaper products
CHANNELS
  • Supermarkets dominate sales of other hot drinks thanks to a broad offer
  • Discounters win over shoppers with attractive prices
CATEGORY DATA
  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS