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Hot Drinks in Taiwan

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    Report

  • 43 Pages
  • November 2025
  • Region: Taiwan
  • Euromonitor International
  • ID: 63919
Hot drinks in Taiwan saw retail value growth in 2025, driven by premiumisation, convenience, health, and changing consumer preferences, with consumers seeking healthy, high-quality, easy-to-prepare products. Brands like UCC, Nestlé, and Ten Ren are innovating to meet these demands. Sales are expected to continue to grow from 2025 to 2030, with a focus on health, sustainability, and premium products.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumers seek premium, healthy, convenient products
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health and changing consumer preferences are factors driving growth for hot drinks
  • Greater evidence of sustainability across hot drinks
  • Premiumisation and convenience come to the fore
WHAT’S NEXT?
  • Growth expected as consumer preferences evolve and premiumisation is seen
  • Health and sustainability will be key to success
COMPETITIVE LANDSCAPE
  • Intense competition drives innovation and responsiveness to consumer preferences
  • Dynamism for Mayushan Foods due to its local brand image and healthy products
  • Targeting younger generations with hot drinks which meet their needs
CHANNELS
  • Supermarkets leads and sees the strongest growth due to a wide product range
  • Various trends impact the distribution landscape
  • Foodservice dominates, and impacts trends in retail
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumer preferences evolve, driving growth for fresh ground coffee pods
INDUSTRY PERFORMANCE
  • Premiumisation, convenience, and changing preferences drive sales of coffee
  • Differing consumer needs help limit decline for instant coffee
WHAT’S NEXT?
  • Premiumisation and innovation will continue shaping sales of coffee
  • Younger generation to reshape coffee through new consumption habits
  • Sustainability initiatives showcase ongoing commitment to environmental responsibility and community engagement
COMPETITIVE LANDSCAPE
  • UCC extends its lead, thanks to specialising in fresh coffee
  • Nestlé sees a slight share decline, but maintains a strong second position
CHANNELS
  • Supermarkets is the leading distribution channel due to pricing and product range
  • Convenience stores and retail e-commerce have become more relevant in coffee distribution
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 27 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERTEA IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Companies attract a younger, health-conscious consumer base, driving growth
INDUSTRY PERFORMANCE
  • Floral elements and health focus are reshaping tea consumption trends
  • Fruit/herbal tea sees dynamic growth thanks to flavour innovation
  • Products tailored for different demographics drive popularity of tea
WHAT’S NEXT?
  • Tea sales will thrive on wellness, innovation, and changing consumer preferences
  • Taiwanese tea brands will continue to blend design, flavour, and sustainability
  • A sustainability and community empowerment model
COMPETITIVE LANDSCAPE
  • Ten Ren Tea excels with quality, innovation, and strong consumer connection
  • High and rising fragmentation in tea
CHANNELS
  • Omnichannel strategies enhance consumer trust and accessibility in tea retail
  • Xin Bao Shun exemplifies the changing distribution landscape
CATEGORY DATA
  • Table 37 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 38 Retail Sales of Tea by Category: Value 2020-2025
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMEROTHER HOT DRINKS IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health is at the forefront in other hot drinks
INDUSTRY PERFORMANCE
  • Other hot drinks thrives due to health trend and nostalgia
  • Other plant-based hot drinks has the highest sales and sees the strongest growth
WHAT’S NEXT?
  • Other hot drinks is poised for further growth, with a focus on health
  • Health-focused innovations set to drive hot drinks in Taiwan towards natural options
  • Sustainability initiatives expected to impact development in other hot drinks
COMPETITIVE LANDSCAPE
  • Greenmax from Mayushan Foods maintains dynamism, but sees competition
  • Milo and Ovaltine thrive through health, innovation, and brand loyalty
CHANNELS
  • Supermarkets leads and is dynamic as consumers look for value and product range
  • Foodservice sales are low and falling
CATEGORY DATA
  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER