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RTD Tea in Turkey

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    Report

  • 29 Pages
  • December 2025
  • Region: Turkey
  • Euromonitor International
  • ID: 64031
RTD tea recorded strong growth in Turkey in 2025, thanks to its image as a refreshing, healthier alternative to carbonated drinks, supported by the country’s strong tea culture and rising demand for convenience. Reduced-sugar variants remained a key driver, aligning with growing health and wellness preferences and boosted by wider flavour innovation.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health trends, new flavours, and expanding distribution drive growth for RTD tea
INDUSTRY PERFORMANCE
  • A heathy image and refreshing taste drive sales of RTD tea in Turkey
  • Reduced sugar RTDs drive growth as consumers reach for healthier options
WHAT’S NEXT?
  • Steady volume growth ahead as RTD tea in Turkey enters maturity
  • Packaging innovation is set to play an important role in RTD tea across the forecast period
  • Health and wellness will continue to be a central driver of RTD tea consumption
COMPETITIVE LANDSCAPE
  • Lipton retains its leading share through strong brand reputation and high visibility
  • Local and private label players accelerate growth through affordability and flavour innovation
CHANNELS
  • Supermarkets strengthens its lead in RTD tea distribution
  • Discounters and retail e-commerce drive growth in RTD tea during 2025
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
  • Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN TURKEY
EXECUTIVE SUMMARY
  • Health, innovation and the rise of private label shapes the performance of soft drinks in Turkey
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Bottled water and RTD beverages drive off-trade volume growth for soft drinks in Turkey
  • Rising demand for healthier, functional options shapes soft drinks in 2025
  • Some consumers migrate away from multinational players, boosting the performance of local brands
WHAT’S NEXT?
  • Healthy, innovative and premium options are set to support growth over the forecast period
  • The rise of health-conscious lifestyles is set to shape product innovation in soft drinks
  • International brands should regain strength as boycotts start to decline
COMPETITIVE LANDSCAPE
  • Coca-Cola Içecek faces challenges yet retains its leadership in 2025
  • Beypazari and local players lead volume growth in soft drinks in Turkey
CHANNELS
  • Supermarkets strengthen its lead as a key soft drinks distribution channel in 2025
  • Retail e-commerce emerges as the fastest-growing distribution channel in 2025
  • Off-trade leads soft drinks sales while on-trade gains momentum
MARKET DATA
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Turkey
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources