Travel in Japan

Travel in Japan in 2025 is experiencing solid value sales growth, led by continued strong demand in inbound travel. The most significant driver in 2025 is the return of Chinese tourists, historically Japan’s largest inbound market. This resurgence is amplified by a persistently weak yen, which has made Japan an attractive destination for international travellers seeking value. Tourists are staying longer and spending more, especially on shopping, dining and cultural experiences.

The Travel in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.