Travel in Thailand

  • ID: 64081
  • Report
  • Region: Asia, Thailand
  • 46 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Asian Trails Ltd Thailand
  • Bangkok Airways Co Ltd
  • Dusit Thani PCL
  • Oriental Hotel PCL
  • Rungroj Tours
  • Shangri-La Hotel PCL
  • MORE
Thailand is the second-largest economy in ASEAN and in 2018 real GDP is set to increase by 3.6% after gains of 3.9% in 2017. This is mainly being driven by increasing private consumption and strong private sector investment in Thailand’s infrastructure. Domestic tourism is seeing steady growth, boosted by a hike in the minimum wage in 2018 which is helping to sustain consumer spending.

The Travel in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Activities (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Asian Trails Ltd Thailand
  • Bangkok Airways Co Ltd
  • Dusit Thani PCL
  • Oriental Hotel PCL
  • Rungroj Tours
  • Shangri-La Hotel PCL
  • MORE
TRAVEL IN THAILAND

Executive Summary
Macroeconomic Environment
Online Travel
Competitive Activity
Innovation
Future Performance
SWOT
Summary 1 Destination Thailand: SWOT
Market Data
Table 1 Annual Leave: Volume 2013-2018
Table 2 Travellers by Age: Number of People 2013-2018
Table 3 Seasonality: Number of People 2013-2018
Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 5 Other Transport Sales: Value 2013-2018
Table 6 Other Transport Online Sales: Value 2013-2018
Table 7 Forecast Other Transport Sales: Value 2018-2023
Table 8 Forecast Other Transport Online Sales: Value 2018-2023
Table 9 Activities: Value 2013-2018
Table 10 Forecast Activities: Value 2018-2023
Sources
Summary 2 Research Sources
Headlines
Prospects
Thailand's Thriving Tourism Industry Continues Showing Vigorous Growth
Thailand Aims To Increase Tourism in Secondary Destinations
Strategic Positioning As A Tourist Destination
Category Data
Table 11 Inbound Arrivals: Number of Trips 2013-2018
Table 12 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 13 Inbound City Arrivals 2013-2018
Table 14 Inbound Receipts: Value 2013-2018
Table 15 Leisure Inbound Demographics: Number of Trips 2013-2018
Table 16 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 18 Forecast Inbound Receipts: Value 2018-2023
Table 19 Domestic Trips by Destination: Number of Trips 2013-2018
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 22 Domestic Expenditure: Value 2013-2018
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 25 Forecast Domestic Expenditure: Value 2018-2023
Table 26 Outbound Departures: Number of Trips 2013-2018
Table 27 Outbound Departures by Destination: Number of Trips 2013-2018
Table 28 Outbound Expenditure: Value 2013-2018
Table 29 Forecast Outbound Departures: Number of Trips 2018-2023
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 31 Forecast Outbound Expenditure: Value 2018-2023
Headlines
Prospects
Low Cost Carriers Continue To Post Strong Growth
Airport Expansion Plans in Progress
Low Cost Carriers and Schedule Airlines To Pursue Different Strategies
Category Data
Table 32 Airlines Sales: Value 2013-2018
Table 33 Airlines Online Sales: Value 2013-2018
Table 34 Airlines: Passengers Carried 2013-2018
Table 35 Airlines NBO Company Shares: % Value 2014-2018
Table 36 Charter Airlines Brands by Key Performance Indicators 2018
Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 38 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 39 Forecast Airlines Sales: Value 2018-2023
Table 40 Forecast Airlines Online Sales: Value 2018-2023
Headlines
Prospects
Competition Within Car Rental Helping To Drive Growth
Asap on the Rise As It Expands Its Business
Opportunities Seen for Car-sharing and Ride-sharing Services
Category Data
Table 41 Car Rental Sales: Value 2013-2018
Table 42 Car Rental Online Sales: Value 2013-2018
Table 43 Structure of Car Rental Market 2013-2018
Table 44 Car Rental NBO Company Shares: % Value 2014-2018
Table 45 Car Rental Brands by Key Performance Indicators 2018
Table 46 Forecast Car Rental Sales: Value 2018-2023
Table 47 Forecast Car Rental Online Sales: Value 2018-2023
Headlines
Prospects
Diverse Offer Meeting Demand for Lodging Despite Challenges
New Hotels Opening As Demand Grows
Otas and Airbnb Pose A Challenge To the Growth of Hotels
Category Data
Table 48 Lodging Sales: Value 2013-2018
Table 49 Lodging Online Sales: Value 2013-2018
Table 50 Hotels Sales: Value 2013-2018
Table 51 Hotels Online Sales: Value 2013-2018
Table 52 Other Lodging Sales: Value 2013-2018
Table 53 Other Lodging Online Sales: Value 2013-2018
Table 54 Lodging Outlets: Units 2013-2018
Table 55 Lodging: Number of Rooms 2013-2018
Table 56 Lodging by Incoming vs Domestic: % Value 2013-2018
Table 57 Hotels NBO Company Shares: % Value 2014-2018
Table 58 Hotel Brands by Key Performance Indicators 2018
Table 59 Forecast Lodging Sales: Value 2018-2023
Table 60 Forecast Lodging Online Sales: Value 2018-2023
Table 61 Forecast Hotels Sales: Value 2018-2023
Table 62 Forecast Hotels Online Sales: Value 2018-2023
Table 63 Forecast Other Lodging Sales: Value 2018-2023
Table 64 Forecast Other Lodging Online Sales: Value 2018-2023
Table 65 Forecast Lodging Outlets: Units 2018-2023
Headlines
Prospects
Otas Pose Significant Threat To Traditional Travel Agencies
Agoda and Booking.com Lead Travel Intermediaries
Thai Travel Intermediaries Thriving
Category Data
Table 66 Travel Intermediaries Sales: Value 2013-2018
Table 67 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 68 Intermediaries Leisure Online Sales: Value 2013-2018
Table 69 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 70 Online Travel Sales to Residents: Value 2013-2018
Table 71 Mobile Travel Sales to Residents: Value 2013-2018
Table 72 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 74 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 75 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 76 Forecast Mobile Travel Sales to Residents: Value 2018-2023
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Asian Trails Ltd Thailand
  • Bangkok Airways Co Ltd
  • Dusit Thani PCL
  • Oriental Hotel PCL
  • Rungroj Tours
  • Shangri-La Hotel PCL
  • MORE
Overcoming the Tsunami shock

The tsunami was, by far, the worst ever event to have hit the country in many decades. While mourning the loss of lives and other damage and devastation, the Thai government was one of the first to fully pledge and make concerted efforts with government associations and the private sector for a rapid recovery for the tourism market. Phuket; one of Thailand’s world renowned tourist destinations, had been directly hit by the waves, and within the first three months, was ready to welcome back visitors. Fear and superstition did dampen the arrival of tourists to the provinces affected by the tsunami, for Thais and Asians, but by the end of the year, international arrivals started to pick up and Thais will return for the commemoration ceremony to be held on the first anniversary of the event.

Other headline news dampened travel plans, but country still saw positive growth.

Hit with other negative events, from continued terrorism in the south, to fuel hikes, droughts and flash floods, it seemed that the country was facing a tough year for a healthy economy. Travel plans dampened for both international arrivals and domestic tourism, as caution was taken and trips postponed. However, as issues were tackled and plans implemented by the government, travel and tourism also reverted back to normalcy quickly, as travellers felt positive about safety and security. Overall, the country’s rapid recovery from the destruction and other negative events throughout the year ensured the travel and tourism market maintained positive growth for 2005.

Continued positive growth of domestic tourism boosted moral for industry

Domestic tourism continued to see healthy growth over the review period, with 2005 expected to meet the target of 76 million domestic trips taken. While efforts and attention for the six provinces were at the forefront of the news, Thais simply changed destinations to other regions of the country instead of cancelling travel plans. The positive growth for domestic tourism was one of the government’s strategies for the past few years to boost the Thai economy and encourage Thais to travel within the country. This has also encouraged operators in the market’s various sectors to feel more at ease, as they are already suffering from intense competition. Different campaigns and promotional packages were continuously launched for Thais to (re)discover the country’s beauty and unseen places. As such, domestic tourism grew to other regions of the country and should continue to grow in the future.

Budget airlines continued success since launch last year.

The launch of low-cost carriers in 2004 was the key factor for the upsurge in sales value for the transportation sector in 2005. Prices became affordable for the general mass and travellers were able to opt for an upgrade in mode of transport and/or travel further away from their original destinations. In 2005, budget airlines increased flights and destinations as they competed for share of domestic travel. Plans are also underway for extensions to more international routes, and this should happen in the near future. Air travel; contributing to 88% of overall value sales in transportation, saw positive growth of 6% in 2005, with budget airlines playing a significant role in this increase.

Hotels upgraded quality and services and consumers benefit

Hotel standards were continuously upgraded in the hope of not only attracting more customers, but also to be to increase rack rates. There was also an increase in number of chained hotels, both international and privately owned this year, which are all mid- to premium star ratings. However, Thailand already has more than 4,000 hotel outlets in the country and is a highly competitive market. With negative events throughout the year, hotels had no choice but to compete with promotional packages and discounted room rates to maintain a profitable occupancy rate, and lure more customers to the outlets. As such, consumers benefited overall, as they were able to make use of the better standard of quality and services, and at an affordable price.

Internet transactions still not widely used by locals but trend picking up

Internet transactions still contribute a very small percentage in total value sales across travel and tourism. Only recently have Thais become more familiar, as low-cost carriers actively encourage on-line booking and payment so as to be able to lower ticket costs. There were also more online sites set up by both direct suppliers and intermediaries, although still mostly frequented by foreigners. Currently, locals still utilize the internet as means of finding out general information. Traditional travel retailers still play an important role in the market as locals still prefer to contact and make reservations by phone or fax, and being able to inquire for information in person.

The online trend should pick up as locals familiarize themselves with this alternative choice. Better pricing online, and user friendly websites will help in the future.

Industry momentum picks up rapidly during the forecast period

The outlook for 2006 onwards, in terms of visitors and domestic tourists during the forecast period, will surely be good news. The country still has much to offer, whether the natural beauty or tourist attractions of cultural heritages and historical sites, to attractions and theme parks. Travel and tourism will be one of the Thai government’s priorities, as it accounts for a significant part of the GDP. All sectors of travel and tourism should benefit and see increase in value sales and positive growth.
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Companies Mentioned Include:
- Avis Rent a Car Thailand
- Thai Airways International PCL
- Bangkok Airways Co Ltd
- Orient Thai Airlines
- Thai AirAsia Co Ltd
- Sky Asia Co Ltd (Nok Air)
- Phuket FantaSea Co Ltd.
- Budget Rent A Car System Inc
- Paragon Car Rental Co. Ltd
- Krung Thai Car Rent International
- S.M.T. Rent a Car
- North Wheels Rent-a-Car Co Ltd
- World Travel Service Ltd
- Turismo Asia
- Diethelm (Thailand) Co Ltd
- Siam Express Co Ltd
- Asian Trails Ltd Thailand
- Thai Siri Tours
- Rungroj Tours
- NS Tours & Services Co Ltd
- Laguna Hotels & Resorts PCL
- Central Plaza Hotel PCL
- Dusit Thani PCL
- Oriental Hotel PCL
- Shangri-La Hotel PCL
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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