Total volume sales of beer recorded a low single-digit increase in 2024, mainly driven by premium lager, which grew by 4%. In total value terms, premium lager sales grew by double-digit figures. The segment continued to expand shelf presence across both off-trade and on-trade premises, as well as receive strong investments from all beer players in Brazil. Conversely, total volume sales of mid-priced and economy lager marginally decreased in 2024.
The Beer in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Beer in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGSALCOHOLIC DRINKS IN BRAZILTAXATION AND DUTY LEVIESDISCLAIMER
2024 DEVELOPMENTS
PROSPECTS AND OPPORTUNITIES
CATEGORY BACKGROUND
CATEGORY DATA
EXECUTIVE SUMMARY
MARKET BACKGROUND
OPERATING ENVIRONMENT
KEY NEW PRODUCT LAUNCHES
MARKET INDICATORS
MARKET DATA
SOURCES
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
Companhia Müller de Bebidas
AMBEV – CIA de Bebidas das Americas
Cervejarias Kaiser Brasil SA
Cooperativa Vinícola Aurora Ltda
Primo Schincariol Indústria de Cervejas e Refrigerantes SA
VitivinÍcola Cereser SA
Vinhos Salton Indústria e Comércio S/A
Cervejarias Cintra Indústria e Comércio Ltda
Cervejaria Petrópolis SA