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Beer in Taiwan

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    Report

  • 28 Pages
  • October 2025
  • Region: Taiwan
  • Euromonitor International
  • ID: 64196
Total volume sales of beer fell in Taiwan in 2024. Taiwan announced the re-opening of its national border in late 2022. However, considering increasing inflationary pressure due to the global geopolitical situation, manpower and logistics insufficiency, the beer market turned from positive to negative in 2023 and continued in this vein in 2024. For local brands, manpower insufficiency was the biggest issue, while for imported brands, increasing shipping costs were the most obvious challenge.

The Beer in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Beer declines as consumer habits shift
  • Brands are improving their brand engagement in order to stave off decline
  • Convenience retailers continue to be a strong channel for beer
PROSPECTS AND OPPORTUNITIES
  • Beer expected to see decline over forecast period due to shrinking consumer base and the declining popularity of drinking
  • Localisation will drive further growth
  • Sustainable development will remain a key focus within marketing campaigns in manufacturers
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2024
CATEGORY DATA
  • Table 1 Sales of Beer by Category: Total Volume 2019-2024
  • Table 2 Sales of Beer by Category: Total Value 2019-2024
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 9 Sales of Beer by Craft vs Standard 2019-2024
  • Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN TAIWAN
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources