In 2024, total volume sales of beer in Thailand grew by 5% to 2.3 billion litres, driven by widespread availability in both off-trade and on-trade channels. This growth was partly attributed to a shift in consumer preference from spirits to beer, as individuals sought more affordable options for socialising. Beer was an attractive choice for those looking to reduce their spending. Although off-trade volumes continued to dominate, the on-trade channel saw the strongest growth and remained a cruci...
This Beer in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Beer in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Beer in ThailandDomestic Economy Lager Accounts for the Highest Sales Due to Its Low Price and Wide AvailabilityBoon Rawd Brewery Remains the Top Company in Beer, while Thai Beverage Sees DynamismHypermarkets Leads Off-Trade Beer Distribution in 2024 Due to a Wide Selection, while On-Trade Sales Increase Due to Rising Tourism and Broad AvailabilityProspects and OpportunitiesThe Premiumisation Trend Will Fuel Growth in Beer, With Stout Projected to See the Most Dynamism Due to Its Premium PerceptionFewer Restrictions on Advertising Alcoholic Drinks Could Potentially Benefit Small Craft Beer BusinessesNew Law Amendment Expected to Drive Growth for Craft Beer as New Breweries Emerge and Consumers Seek Diverse Flavour ProfilesCategory BackgroundLager Price Band MethodologySummary 1 Lager by Price Band 2024Alcoholic Drinks in ThailandExecutive SummaryCompetitive LandscapeRetail DevelopmentsOn-Trade Vs Off-Trade SplitWhat Next for Alcoholic Drinks?Market BackgroundLegislationLegal Purchasing Age and Legal Drinking AgeDrink DrivingAdvertisingSmoking BanOpening HoursOn-Trade EstablishmentsTaxation and Duty LeviesOperating EnvironmentContraband/Parallel TradeDuty FreeCross-Border/Private ImportsKey New Product LaunchesOutlookDisclaimerSourcesSummary 2 Research Sources
Key Data Findings
Category Data
Alcoholic Drinks in 2024: the Big Picture
Market Indicators
Market Data
