Beer in Thailand

In 2024, total volume sales of beer in Thailand grew by 5% to 2.3 billion litres, driven by widespread availability in both off-trade and on-trade channels. This growth was partly attributed to a shift in consumer preference from spirits to beer, as individuals sought more affordable options for socialising. Beer was an attractive choice for those looking to reduce their spending. Although off-trade volumes continued to dominate, the on-trade channel saw the strongest growth and remained a cruci...

This Beer in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why Buy this Report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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