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Beer in Ukraine

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    Report

  • 28 Pages
  • July 2025
  • Region: Ukraine
  • Euromonitor International
  • ID: 64198
Beer saw total volume sales grow in Ukraine in 2024. During the year, beer saw a continued recovery in volumes after a rapid war-related drop in sales in 2022 as relatively marginal price increases positively impacted demand and retail sales. There were seasonal sharp jumps in consumption, related to abnormally warm weather in the spring and autumn. The restoration of some local manufacturing by large global player, AB InBev, supported the supply of beer.

The Beer in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stable retail volume recovery
  • Global player, Carlsberg, strengthens leadership, while small local company, Umanpyvo, becomes more visible in the market
  • Supermarkets retains leadership, but convenience stores grows faster
PROSPECTS AND OPPORTUNITIES
  • Limited growth opportunities for beer in Ukraine
  • Craft beer and premiumisation in the mass market
  • Non alcoholic and flavoured novelties will drive beer sales
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2024
CATEGORY DATA
  • Table 1 Sales of Beer by Category: Total Volume 2019-2024
  • Table 2 Sales of Beer by Category: Total Value 2019-2024
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 9 Sales of Beer by Craft vs Standard 2019-2024
  • Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN UKRAINE
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources