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Beer in Ukraine

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    Report

  • 35 Pages
  • May 2021
  • Region: Ukraine
  • Euromonitor International
  • ID: 64198
Craft beer in Ukraine made major losses in 2020 as it is mainly distributed in horeca and drink specialists, which were partly closed following the outbreak of COVID-19, while flavoured/mixed lager also declined – because of consumers shifting to core/simple tastes during the crisis. Economy and mid-priced domestic beer recorded the smallest decreases, though super-premium gained share in retail because of horeca closures.

The publisher's Beer in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BEER IN UKRAINEKEY DATA FINDINGS
2020 IMPACT
  • Pandemic causes consumers to revert to simpler tastes in beer
  • Small breweries struggling the most to stay afloat
  • Novi launches craft beer

RECOVERY AND OPPORTUNITIES
  • Competition to intensify following economic downturn
  • Premiumisation trend will not be quick to recover
  • A new direction for craft offerings could now be taken

CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2020
  • Table 1 Number of Breweries 2015-2020

CATEGORY DATA
  • Table 2 Sales of Beer by Category: Total Volume 2015-2020
  • Table 3 Sales of Beer by Category: Total Value 2015-2020
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 10 Sales of Beer by Craft vs Standard 2015-2020
  • Table 11 GBO Company Shares of Beer: % Total Volume 2016-2020
  • Table 12 NBO Company Shares of Beer: % Total Volume 2016-2020
  • Table 13 LBN Brand Shares of Beer: % Total Volume 2017-2020
  • Table 14 Forecast Sales of Beer by Category: Total Volume 2020-2025
  • Table 15 Forecast Sales of Beer by Category: Total Value 2020-2025
  • Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
  • Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

ALCOHOLIC DRINKS IN UKRAINE
EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • On-trade vs off-trade split
  • What next for alcoholic drinks?

MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink-driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 18 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty-free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES
  • Outlook

MARKET INDICATORS
  • Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA
  • Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 21 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
  • Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
  • Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
  • Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
  • Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER
SOURCES
  • Summary 3 Research Sources