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Hot Drinks in Finland

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    Report

  • 41 Pages
  • December 2025
  • Region: Finland
  • Euromonitor International
  • ID: 64320
Value sales of hot drinks are seeing robust growth in Finland in 2025, while volume growth has fallen into a negative slump. This dynamic is due to growing unit prices, especially in coffee and chocolate-based flavoured powder drinks, which have seen significant price hikes. Indeed, record-high coffee prices made some local consumers reconsider their purchases, reduce consumption, opt for more affordable coffee, and even postpone purchases until they find budget-friendly special offers.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Robust value sales due to high prices, while volume growth falls into a negative decline
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health and wellness trends strongly evident in tea
  • Sustainable credentials attract eco-aware consumers
  • Made in Finland Key Flag remains a key draw for consumers
WHAT’S NEXT?
  • Sales of hot drinks expected to normalise to flat-positive growth and value and volume rebalance
  • Sustainability trends and ethical credentials will remain important considerations
  • Health and wellness trends will drive new product developments
COMPETITIVE LANDSCAPE
  • Gustav Paulig Oy Ab maintains lead of hot drinks thanks to robust portfolio in coffee
  • Little’s benefits from niche positioning in flavoured coffee
CHANNELS
  • Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
  • Retail e-commerce continues its strong growth from a low base
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN FINLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Robust value growth driven by high prices, as volume growth falls into negative figures
INDUSTRY PERFORMANCE
  • A mix of premiumisation and reduced consumption frequency leads to quality over quantity
  • Fresh coffee beans benefit from consumer demand for speciality and sustainable coffee
WHAT’S NEXT?
  • Premiumisation and sustainable credentials will continue to support value growth
  • Modern innovations include AI-created coffee and sustainable coffee printing ink
  • Leading players quick to adapt to local consumer tastes
COMPETITIVE LANDSCAPE
  • Gustav Paulig maintains company lead through multiple efforts in coffee
  • Little’s enjoys strong growth thanks to meeting demand for flavoured instant coffee
CHANNELS
  • Hypermarkets remain the most popular stores for convenience, variety, and special offers
  • Retail e-commerce continues its strong growth from a low base
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 27 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERTEA IN FINLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sluggish sales of tea supported by niche premiumisation and consumer interest in health-focussed options
INDUSTRY PERFORMANCE
  • Local origins and seasonal varieties attract attention in tea
  • Fruit and herbal teas benefit from heathy image
WHAT’S NEXT?
  • Positive value sales ongoing, while volume will remain sluggish
  • Tea subscription services cited as a development of note
  • Local origin of ingredients and production will remain appealing to consumers
COMPETITIVE LANDSCAPE
  • Twinings remains the best-known tea brand, thanks to frequent new product launches to appeal to evolving trends
  • Yorkshire Tea ensures strong growth for Sergejeff Oy Ab
CHANNELS
  • Hypermarkets remain the most popular stores for convenience, variety, and special offers
  • Retail e-commerce continues its strong growth from a low base
CATEGORY DATA
  • Table 37 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 38 Retail Sales of Tea by Category: Value 2020-2025
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMEROTHER HOT DRINKS IN FINLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Other hot drinks suffers from category maturity and competition from popular options in tea and coffee
INDUSTRY PERFORMANCE
  • Sales struggle in both value and volume terms, due to lack of available product options in other hot drinks
  • Chocolate-based flavoured powder drinks is the main category, with private label noted to be active in attracting consumers
WHAT’S NEXT?
  • An improved performance expected over the forecast period, although sales will remain sluggish
  • Innovation sluggish, with some trends expected in healthier options and sustainable causes
  • Local production will remain appealing to consumers
COMPETITIVE LANDSCAPE
  • Mondelez benefits from its strong O’Boy brand portfolio with variants to meet different consumer needs
  • Fazer sees growth thanks to image of high quality chocolate and convenience of single-serve packs
CHANNELS
  • Hypermarkets remain the most popular stores for convenience, variety, and special offers
  • Retail e-commerce continues its strong growth from a low base
CATEGORY DATA
  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER