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Hot Drinks in Italy

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    Report

  • 43 Pages
  • November 2025
  • Region: Italy
  • Euromonitor International
  • ID: 64325
Hot drinks in Italy faced significant challenges as consumer dissatisfaction with price increases collided with rising input costs, particularly in commodities. Balancing these factors was a major industry hurdle, though consumer interest in wellness, indulgence, and experiential products offered some opportunities for premium spending, especially in categories like fruit/herbal tea.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Hot drinks continues to experience price challenges but premiumisation is evident
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Mixed performance for hot drinks but perceived healthier options attract consumers
  • Innovation focuses on sustainability in coffee
  • Rising preference for bean and pod formats impacts standard fresh ground coffee
  • Strong emphasis on wellness and functionality within tea
WHAT’S NEXT?
  • Convenience and health trends to drive future demand for hot drinks
  • Further innovation in sustainable packaging and sophisticated drinks solutions
  • At-home consumption of hot drinks set to further decline
COMPETITIVE LANDSCAPE
  • Major coffee players retain overall lead of competitive landscape
  • Yogi Tea leverages health trends to record further dynamic growth
CHANNELS
  • Supermarkets remains leading distribution channel, offering competitive private label
  • E-commerce and vending most dynamic channels from low base
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN ITALYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience and affordability are major trends drives coffee’s performance
INDUSTRY PERFORMANCE
  • Pricing influences consumers’ purchasing decisions
  • Strong performance by fresh ground coffee pods driven by convenience and innovation
WHAT’S NEXT?
  • Italians to increasingly seek sophistication and convenience in their coffee of choice
  • Vending offers growth potential as alternative channel outside of the home
  • Sustainability set to influence innovative packaging solutions
COMPETITIVE LANDSCAPE
  • Luigi Lavazza SpA retains lead of consolidated competitive landscape
  • Smaller players show dynamism, while L'Aromatica focuses on its pod formats
  • L’Or Espresso focuses on influencer marketing for more personable approach
CHANNELS
  • Grocery retailers dominate distribution, with private label making gains
  • Dynamic performance by retail e-commerce supported by DTC channels
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 27 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERTEA IN ITALYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health and wellness drives tea’s positive performance in Italy
INDUSTRY PERFORMANCE
  • Rising prices and healthy perception drive tea’s value sales
  • Green tea continues to rebound in 2025
  • Fruit/herbal tea remains dynamic performer, driven by health and wellness positioning
WHAT’S NEXT?
  • Fruit/herbal tea set to continue driving category sales forward
  • Vending offers expansion for tea producers in different packaging formats
  • Wellness and functionality to remain crucial growth drivers for tea
COMPETITIVE LANDSCAPE
  • Twinings remains leading brand in fairly fragmented competitive landscape
  • Yogi Tea enjoys dynamic performance with wide range of fruit/herbal tea options
CHANNELS
  • Supermarkets remains dominant with mix of affordability and quality
  • E-commerce makes gains with convenience, wide variety and competitive pricing
CATEGORY DATA
  • Table 37 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 38 Retail Sales of Tea by Category: Value 2020-2025
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMEROTHER HOT DRINKS IN ITALYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Other hot drinks continues to struggle with unhealthy image
INDUSTRY PERFORMANCE
  • Flat value sales and declining demand for other hot drinks in Italy
  • Barley options support malt-based hot drinks
WHAT’S NEXT?
  • Further challenges ahead for other hot drinks in Italy
  • Barley capsules offer growth potential as convenient format
  • Imminent sugar tax likely to place further pressure on chocolate-based options
COMPETITIVE LANDSCAPE
  • Nestlé Italiana retains overall dominance with Nesquik
  • Smaller malt-based producers record stronger growth in 2025
CHANNELS
  • Grocery retailers remain most popular destinations for purchasing other hot drinks
  • Convenience drives growth of other hot drinks through e-commerce
CATEGORY DATA
  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER