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RTD Coffee in South Korea

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    Report

  • 29 Pages
  • November 2025
  • Region: South Korea
  • Euromonitor International
  • ID: 64380
RTD coffee declined in South Korea in off-trade volume terms in 2025, due to consumer fatigue, rising costs, and limited innovation. Brands responded with large-format, value-driven products and a premiumisation strategy, exemplified by indulgent flavours and eco-friendly packaging. Lotte led amidst fierce rivalry from franchised brands like Starbucks in 2025.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD coffee adapts to new consumer demands and dynamics
INDUSTRY PERFORMANCE
  • RTD coffee faces decline amidst category fatigue and rising costs
  • RTD coffee brands adapt to consumer demand in South Korea
WHAT’S NEXT?
  • Despite forecast volume decline, premiumisation and decaffeination may offer hope
  • More players will adapt to MZ generation's demand for health and design
  • More players in RTD coffee likely to embrace sustainable innovation
COMPETITIVE LANDSCAPE
  • Lotte leads RTD coffee amidst fierce competition for MZ consumers
  • How major franchised coffee brands are reshaping RTD coffee in South Korea
CHANNELS
  • Convenience stores elevate quality and choice in RTD coffee in South Korea
  • E-commerce is key for innovation and brand building in RTD coffee
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 2 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Health trends and channel shifts are reshaping soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health trends drive polarisation amidst static volumes
  • Inflation fuels shift to private label and varied pack sizes
  • Health-conscious consumers fuel premiumisation in soft drinks
  • Soft drinks embraces cultural trends for growth in South Korea
WHAT’S NEXT?
  • Health awareness and regulation to reshape soft drinks in South Korea
  • Players will move towards premiumisation, eco-packaging, and digital channels
COMPETITIVE LANDSCAPE
  • Lotte Chilsung and Coca-Cola Drive Innovation and Health Trends
  • Character-led innovation drives dynamic growth for Paldo
CHANNELS
  • Convenience stores is an important distribution channel due to on-the-go appeal
  • Retail e-commerce platforms are driving efficiency and value in soft drinks
  • Foodservice sees steady but sluggish recovery towards pre-pandemic levels
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in South Korea
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources