RTD Tea in Belgium

  • ID: 64387
  • Report
  • Region: Europe, Belgium
  • 23 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Aqua Benelux NV
  • Chaudfontaine Monopole SA
  • Friesland Foods BV
  • John Martin SA
  • Melitta
  • Novartis Nutrition AG
  • MORE
RTD tea is seeing growth. The main reason for this is its healthy perception amongst the Belgian population. Indeed, beverages made from tea are perceived as more natural than other kinds of soft drinks. Also, the development of new flavours is a real asset for the category, helping to attract new consumers.

The RTD Tea in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FEATURED COMPANIES

  • Aqua Benelux NV
  • Chaudfontaine Monopole SA
  • Friesland Foods BV
  • John Martin SA
  • Melitta
  • Novartis Nutrition AG
  • MORE
RTD TEA IN BELGIUM

List of Contents and Tables
  • Headlines
  • Prospects
  • Rtd Tea Is Growing
  • Lower Calorie Products Boost Sales
  • Consumers Are Open To Trying New Flavours
  • Competitive Landscape
  • the Leader Is Recovering
  • Growth Across the Board
  • New Competitive Landscape
  • Category Data
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Executive Summary
  • Lower Consumption in Some Categories Because of High Sugar Levels
  • the Move Towards Natural and Healthy Products
  • Private Label Gains Share
  • Innovation in Smaller Categories, and More Complex Flavours
  • Slow Growth Mitigated by Bottled Water and Smaller Categories
  • Market Data
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
  • Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Appendix
  • Fountain Sales in Belgium
  • Sources
  • Summary 1 Research Sources
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FEATURED COMPANIES

  • Aqua Benelux NV
  • Chaudfontaine Monopole SA
  • Friesland Foods BV
  • John Martin SA
  • Melitta
  • Novartis Nutrition AG
  • MORE
Sales of soft drinks show ambivalent performance despite rising value sales
Soft drinks generally performed better than many other fmcg (fast-moving consumer goods) products during the review period, notably as a result of consumers switching from alcoholic drinks to healthier products. Nonetheless, the market for soft drinks witnessed below-average growth in 2005, at least in volume terms. New ‘ecotaxes’ during the first half of 2005 ensured appreciable but artificial growth in current value terms over 2004 and motivated many Belgians to buy their soft drinks in bulk in foreign supermarkets. In addition, for the second consecutive year, sales were impacted by rather bad weather during the summer of 2005. Lastly, development of private label products eroded value growth in functional drinks as well as bottled water, while fruit/vegetable juice sales suffered from diminished growth in critical subsectors.
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Companies Mentioned Include:
- Coca-Cola Soft Drinks NV SA
- Castel Groupe
- Spadel SA NV
- Nestlé Waters Benelux
- Cadbury Schweppes Belgium SA
- Danone Waters NV SA
- Chaudfontaine Monopole SA
- Sunco NV
- Unilever Bestfoods Belgium NV
- Friesland Foods BV
- Looza NV
- Sunnyland Belgium
- Wild GmbH & Co KG, Rudolf
- Melitta
- Pietercil Resta SA
- Novartis Nutrition AG
- Jet Import NV SA
- John Martin SA
- Wesergold Getränkeindustrie GmbH & Co KG
- Coca-Cola Co/Nestlé SA, The
- Perrier Vittel Belgilux SA
- Aqua Benelux NV
- Friesland Coberco Dairy Foods Holding NV
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