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RTD Tea in Belgium

  • ID: 64387
  • Report
  • December 2019
  • Region: Europe, Belgium
  • 23 Pages
  • Euromonitor International
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Driven by the health trend, favouring soft drinks with a low sugar content, and strong innovation activity by manufacturers, RTD tea continued to grow in 2019, in both the off-trade and on-trade, mainly thanks to still RTD tea. Nevertheless, carbonated RTD tea declined in the year amid a general consumer move away from carbonated beverages. Therefore, overall growth decelerated from 2018 when, due to the introduction of Fuze Tea by Coca-Cola Belgium, the category recorded above-average growth.

The author's RTD Tea in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Rtd Tea in Belgium

List of Contents and Tables
Headlines
Prospects
Still Rtd Tea Sits Well With the Health Trend
Consumers Are Ready To Drink Organic Varieties
Capitalising on Its Healthy Image Is Key for Rtd Tea
Competitive Landscape
Instant Impact by Fuze Tea
Unilever's Competition Strengthens
S Pellegrino Goes Organic
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 2 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Executive Summary
Innovation Deepens As Soft Drinks Fully Embrace the Health Trend
Sustainability Drive Sees Soft Drinks Change Form
the Top Three Players Post Healthy Growth in 2019
Soft Drinks Become A Lot Lighter As Diversification Intensifies
Demand To Remain Steady As Consumers Move To Soft Drinks With A Healthier Image
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Belgium
Sources
Summary 1 Research Sources
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