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RTD Tea in Germany

  • ID: 64393
  • Report
  • January 2020
  • Region: Europe, Germany
  • 28 Pages
  • Euromonitor International
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Consumers are looking for healthy refreshments with low sugar intake without compromising on taste, and some RTD tea brands are struggling as consumers grow concerned about high levels of sugar and artificial ingredients. Others, however, are benefiting greatly from these concerns by appealing to former carbonates and juice drinkers by offering healthier alternatives. Indeed, RTD tea has really benefited from the health and wellness trend in volume and value terms.

The author's RTD Tea in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Rtd Tea in Germany

List of Contents and Tables
Headlines
Prospects
Natural Ingredients and Low Sugar Tea To Lead Growth
Unit Prices Will Continue To Grow on the Back of Premiumisation and Smaller Packaging
Manufacturers Embrace Special Ingredients
Competitive Landscape
Pfanner Remains the Leading Player and Extends Its Share Further
Coca-Cola Penetrates Rtd Tea, Surging Ahead of Private Label Brands
Private Label Brands Losing Out To Premiumisation and Health Trend
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 2 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Executive Summary
Soft Drinks in Germany Characterised by Shifting Consumption
Health and Wellness Trend Influences Consumer Demand in Soft Drinks
Major Players Achieve Mixed Results Across Categories While Private Label Loses Out
Dynamic New Product Developments in 2019
Innovation Will Continue Over the Forecast Period
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Germany
Sources
Summary 1 Research Sources
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