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RTD Tea in South Korea

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    Report

  • 30 Pages
  • November 2025
  • Region: South Korea
  • Euromonitor International
  • ID: 64404
In 2025, RTD tea in South Korea saw notable growth, driven by health consciousness and a shift towards low and zero sugar, functional options. Carbonated RTD tea and kombucha led growth, appealing to younger, wellness-focused consumers. While convenience stores remained dominant, retail e-commerce was the fastest-growing channel, enabling brands to reach tech-savvy consumers with niche products.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health and wellness trends and differentiation shape RTD tea in South Korea
INDUSTRY PERFORMANCE
  • RTD tea gains momentum as a wellness-driven beverage choice in South Korea
  • Functional RTD teas reshape South Korea's soft drinks landscape
WHAT’S NEXT?
  • Steady growth to be driven by innovation and health trends
  • RTD tea brands to capitalise on different tea bases and the wellness trend
  • Differentiation will be key to success in RTD tea in South Korea
COMPETITIVE LANDSCAPE
  • Lotte Chilsung maintains its lead, but Dongwon benefits from aggressive promotion
  • Oi Ocha attracts younger consumers by incorporating matcha-based variants
CHANNELS
  • Convenience stores reigns supreme in RTD tea distribution
  • Online retail reshapes RTD tea distribution and innovation in South Korea
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
  • Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Health trends and channel shifts are reshaping soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health trends drive polarisation amidst static volumes
  • Inflation fuels shift to private label and varied pack sizes
  • Health-conscious consumers fuel premiumisation in soft drinks
  • Soft drinks embraces cultural trends for growth in South Korea
WHAT’S NEXT?
  • Health awareness and regulation to reshape soft drinks in South Korea
  • Players will move towards premiumisation, eco-packaging, and digital channels
COMPETITIVE LANDSCAPE
  • Lotte Chilsung and Coca-Cola Drive Innovation and Health Trends
  • Character-led innovation drives dynamic growth for Paldo
CHANNELS
  • Convenience stores is an important distribution channel due to on-the-go appeal
  • Retail e-commerce platforms are driving efficiency and value in soft drinks
  • Foodservice sees steady but sluggish recovery towards pre-pandemic levels
MARKET DATA
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in South Korea
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources