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RTD Tea in Vietnam

  • ID: 64409
  • Report
  • December 2019
  • Region: Vietnam
  • 24 Pages
  • Euromonitor International
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RTD tea recorded healthy volume and current value growth in 2019, with consumption recording stronger growth than in 2018. This represented an ongoing improvement after the negative performance of 2016, which had been caused by food safety scandals. The category continued to recover as key players in RTD tea used strong strategies to regain consumer trust and stimulate consumer demand.

The author's RTD Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Rtd Tea in Vietnam

List of Contents and Tables
Headlines
Prospects
Rtd Tea Records Stronger Retail Volume Growth in 2019, and Continues To Recover From the 2016 Crisis
Players Launch New Bubble Tea Brands To Drive A New Trend
Players Launch Fruit Flavoured Rtd Tea, Which Resonates Well Among Consumers
Competitive Landscape
Tan Hiep Phat Group Strengthens Its Lead
Disappointing Consumer Interest in Reduced Sugar Rtd Tea
Competition Intensifies
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 2 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Executive Summary
Ongoing Strong Growth for Soft Drinks in Vietnam
Health and Wellness Trend Shapes Soft Drinks Growth
Suntory PepsiCo Vietnam Beverage Co Strengthens Its Lead
Active Year for New Product Development
Positive Outlook for the Forecast Period
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Vietnam
Sources
Summary 1 Research Sources
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