RTD Tea in Vietnam

  • ID: 64409
  • Report
  • Region: Vietnam
  • 23 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Coca-Cola Vietnam Co Ltd
  • Tribeco Co Ltd
  • Vietnam Dairy Products Co
  • MORE
In 2016, RTD tea recorded declines in both on-trade and off-trade volume and value terms, as both the leading players, Tan Hiep Phat Group and URC Vietnam, were involved in scandals which affected their reputation and sales. In 2017, as the scandals died down, RTD tea rebounded, although growth was not as strong as earlier in the review period. Tan Hiep Phat launched a new marketing campaign for its Zero Degree brand, and employed a brand ambassador for its other brand, Dr Thanh.

The RTD Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FEATURED COMPANIES

  • Coca-Cola Vietnam Co Ltd
  • Tribeco Co Ltd
  • Vietnam Dairy Products Co
  • MORE
RTD TEA IN VIETNAM

List of Contents and Tables
  • Headlines
  • Prospects
  • Rtd Tea Rebounds in 2017, After Declining the Previous Year
  • Oolong Flavour Is on the Rise
  • Forecast Period Trends
  • Competitive Landscape
  • International Players See Strong Growth
  • New Product Developments Aim To Provide Better Health Benefits
  • Forecast Period Trends
  • Category Data
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Executive Summary
  • Soft Drinks Continues To Record Healthy Growth
  • Rising Health Awareness Affects Consumers' Choice of Soft Drinks
  • Suntory PepsiCo Maintains Its Leadership
  • Notable New Products Bring Better Health Benefits
  • Strong Forecast for Soft Drinks
  • Market Data
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Appendix
  • Fountain Sales in Vietnam
  • Sources
  • Summary 1 Research Sources
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FEATURED COMPANIES

  • Coca-Cola Vietnam Co Ltd
  • Tribeco Co Ltd
  • Vietnam Dairy Products Co
  • MORE
Extract from Executive Summary:

On-trade sales dominate

In 2005 total soft drinks saw growth of x% in terms of total volume in 2005, and x% in current value terms, to reach xxx million litres and VNDxxxx billion. Due to the low level of income, the consumption of soft drinks is mostly made via the on-trade rather than the off-trade. Moreover, with the availability of cheaper fresh drinks such as fresh juice, tea or coffee at home, packaged soft drinks are considered less necessary by local consumers. The small difference in the price of on-trade and off-trade sales of just xx% also makes on-trade consumption more affordable and thus generates larger demand. In 2005, on-trade sales account for xx% of the total volume sales and xx% of market value sales. These ratios are also expected to rise thanks to the strong development of horeca during the forecast period.

Majority of sales made through independent stores

Independent food stores is the most important distribution channel of soft drinks in Vietnam with almost xx% of the market volume sales in 2005. Supermarkets/hypermarkets and wet markets (that comes under “others”) account for xx% and xx% of market volume sales respectively.
The popularity of independent food stores is due to the competitive price that these shops offer, which is often the cheapest of all distribution channels. Moreover, thanks to these outlets’ small size and convenient location, that is close to residential areas, most consumers prefer going to independent food stores to buy soft drinks.
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Tribeco Co Ltd
Vietnam Dairy Products Co
Coca-Cola Vietnam Co Ltd
International Beverages Co (Ibc)
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