RTD Tea in Vietnam

RTD tea in Vietnam sustained growth across on-trade and off-trade channels in 2025, albeit at a slower pace due to economic headwinds and cautious consumer spending. On-trade remained robust, achieving double-digit volume growth, supported by rising inbound tourism. Leading players such as Tan Hiep Phat, URC Vietnam, and Interfood drove demand through multi-pack formats, offering affordability and convenience.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.