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Wine in Indonesia

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    Report

  • 32 Pages
  • August 2025
  • Region: Indonesia
  • Euromonitor International
  • ID: 64446
In 2024, total volume sales of wine in Indonesia increased by 15% to 33 million litres. This notable growth was primarily driven by a resurgence in both domestic and international tourism, which created robust demand for wine, especially in key consumption hubs like Bali. Local producer Hatten Wine reported a significant increase in sales, capitalising on the influx of tourists.

The Wine in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fruit and herbal wines drives sales and growth in wine in Indonesia
  • Local and global brands compete through innovation
  • Small local grocers continues to dominate
PROSPECTS AND OPPORTUNITIES
  • Urban dining and social culture set to propel dynamic growth for wine over the forecast period
  • Local identity and premium experiences to elevate the appeal of wine
  • Sustainability and health-conscious innovations likely to reshape wine preferences
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2019-2024
  • Table 2 Sales of Wine by Category: Total Value 2019-2024
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 4 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
  • Table 16 GBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 17 NBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 18 LBN Brand Shares of Champagne: % Total Volume 2021-2024
  • Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
  • Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
  • Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
  • Table 28 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 29 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN INDONESIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 34 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 39 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources