In 2024, total volume sales of wine in Singapore stagnated, sitting at 12 million litres, following a double-digit plunge the previous year. This weak performance reflected broader global patterns of decreasing wine demand, with Singapore showing signs of maturity despite a healthy rise in value sales. Flat volumes were primarily attributed to economic pressures, including inflation, rising duties, and cost-sensitive consumer behaviour, particularly via on-trade.
The Wine in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Wine in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS- 2024 DEVELOPMENTS
- Despite flat demand, value sales of wine rise in 2024
- Packaging innovation to elevate the appeal of wine and act as point of difference
- Supermarkets continues to dominate off-trade distribution of wine in Singapore
- PROSPECTS AND OPPORTUNITIES
- Increasing consumption occasions to drive volume growth
- Growth of wine to be supported by greater consumer education
- Japanese sake will continue to evolve through product innovation
- CATEGORY DATA
- Table 1 Sales of Wine by Category: Total Volume 2019-2024
- Table 2 Sales of Wine by Category: Total Value 2019-2024
- Table 3 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
- Table 6 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
- Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
- Table 16 GBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 17 NBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 18 LBN Brand Shares of Champagne: % Total Volume 2021-2024
- Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
- Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
- Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
- Table 28 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 29 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
- ALCOHOLIC DRINKS IN SINGAPORE
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 34 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
- Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 41 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 42 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 43 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
