Total volume sales of wine in Thailand increased by 6% in 2024, to exceed 30 million litres, driven partly by the Excise Department’s decision to lower tax rates for wine and nightlife until the end of the year. Grape and sparkling wine taxes were reduced from 10% and THB1,500 per litre, to 5% and THB1,000 per litre, respectively. Additionally, fruit wines and local liquors (under 7 proof) enjoyed a 0% tax rate and reduced baht per litre rates. Import taxes on wine were waived completely. Nightc...
This Wine in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Wine in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Wine in ThailandLower Excise Taxes on Alcohol and Nightlife in Thailand Benefit Imported Wines and Boost On-Trade SalesSiam Winery Maintains Its Lead in Wine in Thailand in 2024 With Diverse, Accessible, and Affordable OfferingsSupermarkets Remains the Top Distribution Channel for Wine Due to a Wide Product Range and Urban Locations Targeting High-Income ConsumersProspects and OpportunitiesHigher Demand as Incomes Rise and Interest in Wine Increases, Especially in Urban AreasPotential Health Benefits of Moderate Wine Consumption May Provide Opportunities for Growth Over Other Alcoholic DrinksOrganic and Sustainably Packaged Wines Likely to See Higher Demand from a Low BaseAlcoholic Drinks in ThailandExecutive SummaryCompetitive LandscapeRetail DevelopmentsOn-Trade Vs Off-Trade SplitWhat Next for Alcoholic Drinks?Market BackgroundLegislationLegal Purchasing Age and Legal Drinking AgeDrink DrivingAdvertisingSmoking BanOpening HoursOn-Trade EstablishmentsTaxation and Duty LeviesOperating EnvironmentContraband/Parallel TradeDuty FreeCross-Border/Private ImportsKey New Product LaunchesOutlookDisclaimerSourcesSummary 1 Research Sources
Key Data Findings
Category Data
Alcoholic Drinks in 2024: the Big Picture
Market Indicators
Market Data
