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Coffee in the Philippines

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    Report

  • 25 Pages
  • January 2026
  • Region: Philippines
  • Euromonitor International
  • ID: 655376
Coffee in the Philippines saw retail value growth in 2025, driven by premiumisation and higher unit prices, with value growth surpassing volume. Instant coffee mixes remained the largest contributor, though fresh ground coffee emerged as the most dynamic performer. Nespresso significantly accelerated this trend through strategic product innovations, boutique expansion, and influential marketing.

This Coffee in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation and dynamic growth amidst price adjustments
INDUSTRY PERFORMANCE
  • Premiumisation and strategic pricing drive coffee sales
  • Fresh ground coffee’s dynamic growth led by premiumisation
WHAT’S NEXT?
  • Strong growth forecast amidst price pressures
  • Digital collaboration set to play increasingly significant role in shaping coffee marketing strategies
  • Local sourcing and farmer support to shape sustainable coffee’s future
COMPETITIVE LANDSCAPE
  • Mayora Indah Tbk PT maintains leadership of consolidated competitive landscape
  • Regional authenticity fuels Merlo's growth in fresh coffee
CHANNELS
  • Small local grocers remains dominant distribution channel for coffee
  • On-the-go convenience fuels dynamic growth for forecourt retailers
CATEGORY DATA
  • Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 2 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
  • Table 6 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 7 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 8 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 9 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTSHOT DRINKS IN THE PHILIPPINES
EXECUTIVE SUMMARY
  • Hot drinks in the Philippines: 2025 performance, key drivers, and future outlook
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • A dynamic year for hot drinks: Instant coffee, malt-based hot drinks, and fresh ground coffee pods drive growth
  • Strategic pricing and value initiatives
  • Nespresso and Mayora help drive developments in fresh ground coffee
  • Digital innovation is shaping hot drinks marketing in the Philippines
WHAT’S NEXT?
  • Investment fuels optimistic outlook for hot drinks in the local market
  • Supply chain challenges and strategic pricing
  • Health trends to be persistent driver of development within hot drinks
COMPETITIVE LANDSCAPE
  • Nestlé Philippines retains lead of consolidated competitive landscape
CHANNELS
  • Dominance of small local grocers driven by proximity and affordability
  • Convenience and online exclusives drive growth via e-commerce
  • Foodservice vs retail split
MARKET DATA
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources