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Tea in the Philippines

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    Report

  • 21 Pages
  • November 2022
  • Region: Philippines
  • Euromonitor International
  • ID: 655447
Following the declines in retail volume sales experienced across all areas of tea in the first year of the pandemic, tea saw minimal recovery in 2021. In 2022, thanks mainly to the strongly positive perception of green tea, tea is seeing further rises in terms of volume sales in the Philippines, though growth is still relatively slow.

The Tea in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TEA IN THE PHILIPPINESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Tea sees slow growth in 2022, led by green tea as black tea continues its downward trend
  • Foodservice sees positive growth in 2022 as horeca establishments more fully reopen
  • Supermarkets continues to lead distribution in tea, while Lipton benefits from economic uncertainty
PROSPECTS AND OPPORTUNITIES
  • Retail channels to promote at-home tea consumption over the forecast period, and consumers to get more adventurous with tea varieties
  • Foodservice to see higher levels of premiumisation in tea
  • Health and wellness trends to remain key in terms of innovation and demand
CATEGORY DATA
  • Table 1 Retail Sales of Tea by Category: Volume 2017-2022
  • Table 2 Retail Sales of Tea by Category: Value 2017-2022
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2017-2022
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Tea: % Retail Value 2018-2022
  • Table 6 LBN Brand Shares of Tea: % Retail Value 2019-2022
  • Table 7 Forecast Retail Sales of Tea by Category: Volume 2022-2027
  • Table 8 Forecast Retail Sales of Tea by Category: Value 2022-2027
  • Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
  • Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027
HOT DRINKS IN THE PHILIPPINES
EXECUTIVE SUMMARY
  • Hot drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2017-2022
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
  • Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
  • Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
  • Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
  • Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
  • Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
  • Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
  • Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources