Baby Food in New Zealand

Value sales of baby food increased in New Zealand in 2025. Baby food is generally considered an essential purchase for consumers, remaining relatively unaffected by price fluctuations, which has contributed to its steady performance. Despite the challenging economic conditions faced by many New Zealanders due to inflation in food and beverage prices, baby food continues to perform well, as there are few substitutes for this category.

The Baby Food in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.