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Ready Meals in Bulgaria

  • ID: 65867
  • Report
  • October 2019
  • Region: Bulgaria
  • 26 pages
  • Euromonitor International
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Frozen pizza remained the largest ready meals category in Bulgaria in retail volume and current value sales terms in 2019, and continued to post robust growth rates in both respects. Pizza is a traditionally popular food in the country, and consumers are increasingly turning to frozen varieties for the sake of convenience as busy lifestyles leave less time for cooking.

The author's Ready Meals in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Ready Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Ready Meals in Bulgaria

List of Contents and Tables
Headlines
Prospects
Convenience and Affordability Underpin Continued Preference for Frozen Pizza
Rising Health-consciousness Restricts Demand for Shelf Stable Ready Meals
Challenges Remain for Chilled Ready Meals Despite Bright Outlook
Competitive Landscape
Miss Kapriz Remains the Overall Leader Thanks To Its Strength in Frozen Pizza
Sami-m Continues To Dominate Frozen Ready Meals
Veselina Launches Several New Products in Prepared Salads
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2014-2019
Table 2 Sales of Ready Meals by Category: Value 2014-2019
Table 3 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 4 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 6 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 7 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 8 Distribution of Ready Meals by Format: % Value 2014-2019
Table 9 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 10 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024
Executive Summary
Economic Growth Underpins Continued Expansion of Packaged Food in Bulgaria
Healthy Eating Trend Shapes Consumer Choices and Manufacturer Strategies
Mondelez Leads A Fragmented and Intensely Competitive Market
Modern Grocery Retailers Continue To Advance at Expense of Traditional Channels
Uneven Performance Expected Due To Contrasting Economic and Demographic Trends
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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