Ready Meals in Bulgaria

  • ID: 65867
  • Report
  • Region: Bulgaria
  • 26 pages
  • Euromonitor International
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Due to the increasingly hectic pace of modern life in Sofia and other Bulgarian cities, many of the country’s urban consumers have less time than ever before to prepare their own meals from scratch. Although this trend is most apparent among young adults of working age, distinct consumer groups such as teenagers, students and mothers with young children are also regarded as forming key parts of the wider consumer audience for convenience foods such as ready meals.

The Ready Meals in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Ready Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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READY MEALS IN BULGARIA
November 2018

List of Contents and Tables
Headlines
Prospects
Stagnant Value Growth for Ready Meals, Despite Favourable Volume Sales Outlook
Ready Meals Face Stiff Competition From Consumer Foodservice
Local Preference for Pizza and Salads Set To Heavily Influence Ready Meals Trends
Competitive Landscape
Miss Kapriz Maintains Its Lead Due To Its Very Strong Position in Frozen Pizza
Oetker Group Registers the Strongest Growth With the Launch of the Guzeppe Brand
Fragmented Competitive Environment A Sign of the Preference for Local Products
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2013-2018
Table 2 Sales of Ready Meals by Category: Value 2013-2018
Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 6 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 7 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 8 Distribution of Ready Meals by Format: % Value 2013-2018
Table 9 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 10 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023
Executive Summary
Increased Purchasing Power To Boost Demand for Better Quality Food
Growth Fuelled by Emergence of Health and Wellness Products
Leading Players Investing in Cross-category Presence and Strong Promotions
Modern Grocery Retailers Gaining Sales Share
Packaged Food To Continue Posting Stable and Steady Growth
Foodservice
Sales To Foodservice
Tortilla Chips, Shelf Stable Dairy Desserts, Breakfast Cereals and Savoury Biscuits Performing Well
Consumer Foodservice
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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