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Sauces, Dips and Condiments in Morocco

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    Report

  • 26 Pages
  • November 2025
  • Region: Morocco
  • Euromonitor International
  • ID: 65894
Retail sales of sauces, dips and condiments in Morocco are on the rise, benefiting heavily from the convenience trend. This is supported by key developments in the market, such as smaller household sizes, ongoing urbanisation and the growing number of women in the workforce. Meanwhile, packaged herbs and spices are gaining traction for ease-of-use reasons.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Cooking Ingredients and Condiments, Dips, Other Sauces and Condiments, Pickled Products, Sauces, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sauces, Dips and Condiments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Urbanisation and increase in number of working women fuels demand for convenient products
INDUSTRY PERFORMANCE
  • Convenience bolsters demand
  • Growing interest in Italian food boosts dry recipe sauces and pasta sauces
WHAT’S NEXT?
  • Replicating the fast food experience at home to boost the demand for Western-style table sauces
  • Shift to branded and packaged herbs and spices
  • Convenience factor to continue to gain weight in consumers’ purchasing decisions
COMPETITIVE LANDSCAPE
  • VMM Maroc’s strength lies in cooking and table sauces
  • Delicia brand benefits from affordability, pack size variety and wide distribution
CHANNELS
  • Proximity and being in tune with local consumers’ needs favour small local grocers
  • Supermarkets penetrate small neighbourhoods to compete with small local grocers
CATEGORY DATA
  • Table 1 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
  • Table 2 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
  • Table 3 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
  • Table 5 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
  • Table 6 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
  • Table 7 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
  • Table 8 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
  • Table 9 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
  • Table 10 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
  • Table 11 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
  • Table 12 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
  • Table 13 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
  • Inflation intensifies price-sensitivity but demand for convenience bolsters volume sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Inflationary pressure besets cooking ingredients and meals
  • Consumers look for ways to economise
  • Soaring prices of olive oil and tomatoes lure consumers towards packaged products
WHAT’S NEXT?
  • Persistent economic pressure to depress consumer confidence
  • Price-sensitivity and quality and nutritional concerns to play roles in consumers’ purchasing decisions
  • Branded players could suffer as price remains the determinant factor for many consumers
COMPETITIVE LANDSCAPE
  • Lesieur Cristal leads with a strong brand offer and investments in the business
  • Local players enjoy price advantages
CHANNELS
  • Small local grocers dominate but supermarkets gain momentum
  • Significant investment sees discounters add dynamism to the distribution landscape
MARKET DATA
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 17 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 18 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 19 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 20 Penetration of Private Label by Category: % Value 2020-2025
  • Table 21 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources