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Sweet Spreads in South Africa

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    Report

  • 22 Pages
  • November 2025
  • Region: South Africa
  • Euromonitor International
  • ID: 65959
Strong growth in sweet spreads was bolstered by heavy consumption among children in 2025, with peanut butter a popular addition in packed school lunches. Healthier diets are driving interest in alternative nut and seed-based spreads. Affordable private label options have made sweet spreads accessible to a broad cross-section of the South African population, supporting category performance.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affordable private label products appeal
INDUSTRY PERFORMANCE
  • School lunch occasions and nutritious choices drive moderate growth in sweet spreads
  • The health agenda spurs dynamism in nut and seed-based spreads
WHAT NEXT?
  • Modest outlook for sweet spreads as consumption occasions expand
  • Smoothie culture offers growth prospects for sweet spreads containing healthy fats and natural sugars
  • New food labelling is a possibility in the upcoming period
COMPETITIVE LANDSCAPE
  • Tiger Consumer Brands Ltd leads the sweet spreads category
  • Private label extends its lead in sweet spreads
CHANNELS
  • Supermarket channel dominates in sweet spreads
  • Growing trust in retail e-commerce amid expansion of on-demand delivery platforms
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Rise in home cooking boosts demand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health and convenience trends provide growth stimulus
  • Price hikes and evolving cooking habits impact edible oils
  • High cost of living weighs on purchasing decisions driving value choices
WHAT’S NEXT?
  • Prevalence of home cooking will nurture category performance
  • Brands to seek new ways to create value as price competition becomes unsustainable
  • Strong growth potential ahead for retail e-commerce
COMPETITIVE LANDSCAPE
  • Tiger Consumer Brands Ltd holds a slim lead in fragmented landscape
  • Unilever South Africa (Pty) Ltd is a well-established player with familiar brands
CHANNELS
  • Supermarkets take a decisive lead
  • Small local grocers still play a crucial role
  • On-demand delivery services support development of retail e-commerce
MARKET DATA
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources